For cross-border e-commerce companies that are just in their infancy, the problem of returns is a headache for business managers. In addition to refunding money to consumers, they also have to bear logistics costs and customs fees. The high cost of returns has become a problem. A major pain point for cross-border e-commerce companies.
Generally speaking, there are three main reasons why buyers return goods:
(1) The goods are not the correct version. It means that the goods received by the buyer do not match the specifications, quantity, brand, materials, etc. described in advance;
(2) Quality problems. Including the inherent quality problems of the product as well as the appearance quality problems. (3) The product cannot be used normally.
In response to these problems, cross-border e-commerce companies should check these problems before shipping, thereby effectively reducing the occurrence of product returns. It will be analyzed in detail below.
◆The problem of wrong version of the goods
The problem of wrong version of the goods requires the e-commerce platform to carefully check the specifications, parameters, quantity, brand, etc. of the product before shipping to make it consistent with the purchaser. Strictly keep all orders consistent, so as to minimize returns caused by wrong versions of the goods.
◆Quality Issues
Product quality issues are fundamental to determine whether cross-border e-commerce companies can survive. If the platform has problems selling fake goods, it will not only face criticism from consumers, but also There are also disputes with sellers, and this kind of problem can easily be used by competitors to attack the company, resulting in very bad consequences, and even leading the company to go bankrupt.
Therefore, quality is something that cross-border e-commerce companies must handle well. They must carefully check the internal and external quality of the product before shipping, especially details that cannot be ignored. When it comes to product quality, details often determine success or failure.
◆The problem that the product cannot be used normally
This kind of problem generally occurs in electronic products. Some of the reasons are as follows: after receiving the product, the buyer cannot understand foreign languages and cannot operate it; it is not installed. Batteries or batteries need to be charged; drivers need to be installed, but buyers lack relevant knowledge; the voltage of some electronic products may also be different when used domestically… This requires the shopping platform to be able to use the consignee’s data when shipping. The situation will clearly indicate the product usage process to the buyer in detail.
Even if you do a good job in the above aspects, it is difficult to guarantee that returns will not occur. There are also some ways to reduce return costs when returns occur, as follows:
★ Merchants should make consumers feel high-quality services, and high-quality services are an effective way to reduce returns;
★Establish overseas warehouses. The rapid rise of the cross-border e-commerce industry has led many merchants to choose to establish overseas warehouses. Overseas warehouses can effectively solve buyers’ returns and exchanges, and can also reduce logistics costs and tariffs;
★Buyers want to return goods When necessary, try your best to take remedial measures. For example, you can give consumers certain discounts, give them some small gifts, or refund part of their fees, etc.