Cross-border e-commerce has developed rapidly with the support of the state. After seeing the development potential in this field, many entrepreneurs began to engage in e-commerce operations. When their business scope continued to expand, they relied on themselves. It will be difficult to achieve sustainable development. At this point, it’s time to start building an operations team.
◆Why build a team
Generally speaking, the development of cross-border e-commerce is still being explored. Since 2014, a group of entrepreneurs have been stationed on the online trading platform. Most of our customers are foreign consumers. Through unremitting efforts, we have achieved certain development. These stores can also achieve large-scale overseas sales during large-scale promotions.
Most cross-border e-commerce operators do this as their full-time job, but as their stores develop, they face increasing pressure, even if they have more development plans for their stores. , but the complicated affairs that arise all the time in the business process leave them no time to consider other things. Therefore, in order to solve this problem, we need to build a team.
These operators have the following four points in common:
★They have mastered the operating steps of the online trading platform they have entered;
★They are solely responsible for all Business matters (contacting sources of goods, purchasing goods, sending goods, follow-up services, etc.);
★There is no clear boundary between work and life, and it is greatly affected by life;
★Depends on time , energy limitations, unable to implement further planning and research. There is no extra time for in-depth business exploration.
◆How to build a team
In operations, operators who encounter the problems mentioned above should seize the time to build a team, so that they can have more time and energy to think about it. other aspects. The methods of building a team can be roughly divided into two types: “finding people” and “recruiting”. Recruiting is to form a team through recruitment, which has a wider scope; recruiting people is more targeted.
Because most operators are still in the entrepreneurial stage, they face problems such as insufficient funds, shortage of talents, limited office conditions, and imperfect management. In addition, cross-border e-commerce has not yet matured, and the talent pool cannot keep up with demand. Many e-commerce companies have job vacancies. Small-scale e-commerce companies cannot spend a lot of money to work in expensive office buildings. These factors will bring resistance to companies recruiting people. Moreover, even if someone comes to apply, they will not be able to work for a while after working for a period of time. If they find their boss is not good at management, they will still leave.
How can we solve the talent shortage problem faced by small-scale e-commerce companies?
The author believes that e-commerce entrepreneurs need to pay attention to setting up positions according to business needs during the recruitment process. , and then find suitable talents according to the needs of the position. Generally speaking, the talents a store needs in the early stages of development include sales staff and general staff.
Things that workers engaged in entry-level sales in stores need to undertake include: platform operation, image processing, translation, communication with users, follow-up services, etc. Based on this, special customer service positions can be established and recruit people with high business capabilities. Talents. Workers in comprehensive positions need to be responsible for the financial and personnel management of the store, as well as product introduction and related logistics. It is suitable to find friends or classmates who have a close relationship with the operator.
◆What kind of people to recruit?
Some small-scale e-commerce companies that have just developed have tried to attract full-time workers. However, most employees have been hired in less than 4 months. will leave and cause trouble to the operator. How can we successfully form an operations team?
The author believes that college students can work as part-time employees in small-scale e-commerce companies. There are the following 8 advantages in using this recruitment method:
★No need to increase cost consumption. College students do not have to work part-time, and companies do not need to purchase office computers for this purpose, which can save money.
★Understand the working status of part-time employees through video surveillance and other means to ensure their working hours.
★Interact and communicate with customers in a timely manner. Nowadays, most college students are “head-down people” who can basically be online at any time and can provide consumers with timely services.
★The effects of image processing and translation are relatively good. Because college students have abundant resources and can draw on them at any time to complete tasks, e-commerce operators can save the cost of hiring professionals.
★College students can work in small-scale e-commerce companies during holidays and internships because they do not have high salary requirements.
★Cultivate full-time workers among part-time workers. In recent years, many college students have worked in small-scale companies after graduation. You can find suitable college students among part-time workers and develop them into full-time employees of the company.
★Improve management capabilities. In the process of managing part-time students, we can accumulate experience in team building, organizational management and other aspects to avoid brain drain due to insufficient management capabilities.
★Free entrepreneurs from complicated things and devote more energy to company planning and in-depth development research.
◆Methods of recruitment
When recruiting part-time students, you can either cooperate with the work-study service agencies of various schools, or contact the cross-border e-commerce human resources department. Work-study service agencies in universities usually require companies to submit formal business licenses and related information. However, many small-scale e-commerce companies in the entrepreneurial stage do not have these conditions. In order to recruit people smoothly, they can recruit part-time employees through introductions by current students. The cross-border e-commerce human resources department introduces talents through the conclusion of part-time agreements.
Part-time employees may have problems such as stealing other people’s product designs during their tenure. Therefore, operators must improve the management of part-time employees and assign tasks to students based on their professional level and work quality.