Holding challenges greatly enhances brand exposure and traffic acquisition, so what is the TikTok Challenge?
Eighty percent of TikTok users like to participate in challenges, because brands generally provide rewards for challenges. Users can express their thoughts and emotions by participating in challenges, and they can also Earn rewards.
When challenging resource positions bring a lot of exposure and win high-traffic entrances, we can find it from For you, Hash tag, Banner, In-Feed Ads, Music World, etc. Then use TikTok to create a convenient interactive form for users, allowing each user to participate in activities such as shooting, co-shooting, scene-stealing, stickers, and music.
How to play the TikTok challenge?
First, every brand must have at least one TikTok brand account and one vertical account when starting TikTok, because an account is an indispensable prerequisite for TikTok marketing and promotion. When your account brings a tag challenge, through content fission, more creators participate, ultimately allowing the brand to gain huge traffic exposure. In these aspects, we need:
1. The theme tonality reaches the interests of TikTok users
When users discover and watch the challenge, only the title and theme are enough to attract them. Only then is there the possibility of interactive participation. Therefore, when setting up a trademark challenge, brands must not only integrate brand information, but also conform to the tastes of overseas TikTok users.
2. Soft placement of brand advertising into TikTok challenge competition
Soft placement of advertising not only allows fans to better identify with product value and brand tone, the TikTok platform is also happy to do so in the label In the challenge, the content must be low-difficulty and easy to imitate, so that the vast majority of users can easily participate.
3. Internet celebrities will cooperate and speak out
Only advertising resources can maximize the brand’s exposure. At this time, celebrities are a very important node because they themselves have Popularity can be used as a way for participants in the first round of the challenge to provide users with a clear template to maximize traffic.