Southeast Asia consists of Indochina and the Malay Archipelago. The main countries include Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia. Southeast Asia has a large population, which provides a very good user base and development environment for the development of e-commerce.
The main hot-selling categories on Southeast Asia e-commerce platforms in 2019 include:
The first category: fashion. Fashion products include women’s clothing, men’s clothing, accessories, etc.
The second largest category: electronic products. Electronic products are very popular among young people in Southeast Asian countries.
The third major category: home life category. About 15% of e-commerce orders belong to the home life category, and the unit price per customer is higher than the fashion category, including kitchen supplies, bedroom supplies and living room supplies.
The fourth major category: maternal and infant categories, including more clothing, toys, complementary food accessories, and lightweight products that are easy to export:
The fifth major category: beauty products , including beauty tools and various skin care products.
The sixth category: sports and outdoor categories, including sports shoes and clothing, outdoor equipment, indoor equipment, cycling equipment, skateboards, etc.
The best-selling categories in different countries are slightly different. The main best-selling categories in the six Southeast Asian countries where Lazada operates are as follows:
Singapore
As the richest country in Southeast Asia , the hot-selling categories in the Singapore market are: fashion, home life, electronic products, in addition to children’s products and toys, sports and outdoor categories, and automotive products.
Malaysia
The most popular product categories in Malaysia are: fashion, electronic products, sports and outdoor products, automotive supplies,
children’s products and toys category, home life category, etc.
Thailand
The government’s digital promotion, consumers who are familiar with the Internet, and active social media are driving the development of e-commerce in Thailand. The main hot-selling categories in Thailand are: fashion categories, electronic products, beauty products, home life, children’s products and toys.
Vietnam
Vietnam’s current e-commerce foundation is still relatively weak, but the market potential is huge because it has a population of 96 million. Vietnam’s main hot-selling categories are: fashion, sports and outdoor categories , automobile and motorcycle supplies, electronic products, home life, health and beauty, etc.
Philippines
The main categories purchased by Filipino online shopping groups are: sports and outdoor products, electronic products, home life, automotive supplies, fashion, children’s products and toys.
Indonesia
As the most populous country in Southeast Asia, the product categories that Indonesian online shoppers most like to buy are: electronic products, sports and outdoor products, children’s products and toys, and automotive products. Category, home life category, fashion category.
The above six countries are the Southeast Asian countries where Lazada has settled, and are often called the “Six Southeast Asian Countries”.
Lazada’s mission and challenges
Lazada’s cross-border business has the mission of “bringing the world to Southeast Asia” and providing a gateway for Southeast Asian brands to attract international consumers. Through global collection channels, L.azada provides products covering a variety of categories, and strives to use a high-quality logistics network to allow customers to get the purchased products within 7 days of placing an order. Lazada also encounters many challenges in the process of moving forward, including logistics basics The facilities are not developed enough, the credit payment system is not perfect, the product categories are still very limited, and the Internet access rate is low. Lazada took the lead in launching warehousing logistics guarantee and cash on delivery services, introducing national brands, promoting mobile apps, solving a number of major challenges, and creating a high-quality shopping experience for consumers in Southeast Asia.