First, establish a cross-border brand ecosystem and improve customer experience. In 2020, the core strategy of Lazada’s strategic upgrade is “global choice”. This model encourages high-level merchants to actively participate. The platform will focus on merchant traffic and better serve merchants by improving the logistics service experience.
Second, authorize merchants to conduct in-depth operations. Lazada will establish a complete merchant incubation cycle tracking process, provide training guidance and service support to merchants by providing free marketing resources, seller private domain tools, and authorization of tools such as free traffic weights.
Third, support cross-border merchant brands. Lazada has a cross-border model with 300 stores in each of the six countries. When merchants enter LazMall, they will have the same commission structure as the cross-border model.
Fourth, improve logistics experience. Lazada’s orders will enter Cainiao’s trunk logistics system within 72 hours and be shipped to 6 countries in Southeast Asia, which improves the shopping experience for Southeast Asian buyers.
Fifth, incremental product system upgrade. As the Lazada team continues to improve and expand, the team’s core work is focused on reducing seller costs, optimizing logistics, and improving the operating environment. Lazada has also expanded traffic channels, including marketing, optimizing overseas warehouse models and improving transportation efficiency.