In recent years, Chinese cross-border sellers have “grabbed” Southeast Asia mainly through two aspects: on the one hand, they have invested heavily in Southeast Asia’s e-commerce sector; on the other hand, they have also integrated their capital model, platform model, and community model Waiting for grafting and transfer to Southeast Asia. Alibaba Group took control of Lazada in 2016 and gradually integrated it into its logistics, payment, data platform and other systems. In March 2018, after Alibaba Group invested an additional US$2 billion in the Lazada platform, its actual holdings reached 83%. At the same time, Alibaba Group has repeatedly Invested in Tokopedia, a major e-commerce platform in Indonesia. Tencent holds 39% of the shares in Sea, the parent company of Shopee. In addition to markets such as Indonesia and Thailand, JD.com has also invested in Tiki, a major e-commerce platform in Vietnam. Lantingjishi acquired Singaporean e-commerce company ezbuy for US$85.55 million in 2018. More Chinese companies have also entered the cross-border e-commerce field in Southeast Asia in various forms. In addition, Amazon and Facebook are also making plans in Southeast Asia. The entry of powerful sellers has made Southeast Asia the hottest e-commerce battlefield in the world. E-commerce in Southeast Asia has been considered one of the most promising areas for development in the region in the future.