The Southeast Asian market with huge potential has attracted the influx of many e-commerce giants, including China’s Alibaba Group and Tencent, which respectively control the two largest e-commerce platforms in Southeast Asia: Lazada and Shopec. At the same time, American e-commerce companies The giant Amazon has also settled in Singapore. Competition in the Southeast Asian e-commerce market will become more intense. The process of chasing each other among the e-commerce giants will also promote the rapid development of the Southeast Asian e-commerce market. At present, Southeast Asians do not completely rely on platforms for shopping. E-commerce, so independent e-commerce has got a good opportunity to develop. Platforms and independent stations can coexist in Southeast Asia, and both are on the rise. The development of social media has caused e-commerce companies to invest more in social media marketing. Both platforms and independent sites use social media as a marketing focus.

In general, everyone is very optimistic about the cross-border e-commerce market in Southeast Asia. The cross-border e-commerce market in Southeast Asia is in the blue ocean field. Now is a good time for cross-border sellers to enter!