Vietnam is located in the eastern part of the Indochina Peninsula in Southeast Asia, bordering China’s Guangxi and Yunnan to the north, and Laos and Cambodia to the west. It has a long and narrow land.
Vietnam has a large population and a huge market. Vietnam is urbanizing very rapidly and has a high penetration rate of Internet knowledge. Vietnamese netizens spend an average of more than 3 hours online every day. Vietnam’s geographical advantage is that it is adjacent to China, and its logistics is fast and efficient. Vietnam’s light industry is relatively backward in development and has a huge demand for small commodities.
In recent years, top-level cooperation between China and Vietnam has given Chinese companies a considerable advantage in global competition in the Vietnamese market. Coupled with Vietnam’s superior geographical location adjacent to China, the supply chain advantages of Chinese companies can easily be “grafted” to Vietnam.
According to statistics, in addition to Lazada, Tiki, Sendo, The Gioi DiDong, etc. are also very popular among Vietnamese e-commerce platforms.
1. Tiki
Tiki is Vietnam’s second largest e-commerce trading platform after Lazada. Unlike Lazada, Tiki is a local e-commerce platform in Vietnam. Tiki has a good reputation among Vietnamese consumers. Among all e-commerce platforms in Vietnam, it has the lowest return rate and the highest customer satisfaction. Tiki currently does not charge store opening fees, but will charge corresponding commissions according to different categories. For example, cross-border merchants charge a commission of 4% (non-electronic products) or 8% (electronic products).
2. Sendo
Sendo was founded in 2012 and currently has more than 300,000 sellers, providing more than 29 categories of e-commerce products to about 10 million customers across Vietnam. Sendo not only focuses on first-tier cities, but also on untapped second-tier cities. Sendo has launched SenMall, which is similar to the domestic Tmall. All products published on SenMall must undergo strict review and must provide relevant licenses and documents stipulated by law. Therefore, when consumers purchase products at SenMall, they can be sure of product quality and enjoy a good service experience.
3. The Giol Di Dong
The Gioi Di Dong was established in 2004 and is the largest local mobile phone retail brand platform. In addition to its online e-commerce platform, The Gioi Di Dong also owns multiple mobile phone debt stores and several large consumer electronics stores.