The so-called off-site product selection refers to product selection outside the Lazada platform through other cross-border e-commerce platforms, industry websites, social media and other channels.
1. Select products through other cross-border e-commerce platforms
When merchants want to know whether the products they sell can be sold well on the Lazada platform, or want to know which products in this category are selling well When it is higher, you can make a judgment by referring to the sales of similar products on other cross-border e-commerce platforms. You can enter the corresponding keywords in the search box at the front desk of the AliExpress platform (take “women fashion shoes” as an example), and then sort in descending order by “Orders” in the search interface to get “women fashion shoes” on the AliExpress platform. Merchants can also click on a specific product to see the number of reviews from Southeast Asian buyers in the buyer reviews below this product. If the number is relatively large, the merchant can select the same or similar products of this product and upload them to their own Lazada store.
2. Select products through auxiliary websites
In addition to referring to other cross-border e-commerce platforms for product selection, merchants can also use auxiliary websites to select products. For example, if a merchant wants to know which products are selling well on an independent website (the seller’s own sales website established through a third-party website building tool), they can do so through some auxiliary websites. Merchants can enter the official website of Bowen View (www.brndview.com.cn/40211) and find the “auxiliary product selection website”. On this website, Gaojia can filter out the independent websites with high page views under each keyword. , Ban needs to enter the corresponding website to browse which products are hot-selling, and then develop products of similar styles and upload them to his Lazada store.
The specific operation process is as follows:
(1) Enter the product name (keyword) in the search box, and then click the search button.
(2) Click “Domain” on the left in the search results to enter these independent sites with a relatively large number of visitors.
(3) Find the best-selling products on these websites and develop similar models.
3. Select products through industry or trend websites
Selecting products through industry or trend websites means finding some websites in related industries, or some websites that publish trends, and browsing there. Discover the latest hot news, fashion trends, fashion elements, etc. in related industries, and add them to your own product development plan.
For example, merchants in the fashion and clothing categories can find the “Fashion and Clothing Category Product Selection Website” and “Maternal and Infant Category Product Selection Website” on the official website of Broadview (www.broadview.comcn40211). link for product selection reference.
4. Social media platform (SNS) product selection
Social media platform (SNS) product selection refers to following some related industry bloggers or Internet celebrities (Da) on social media platforms. People), they often publish some product reviews and recommendations, and because these bloggers or Internet celebrities (gurus) have many fans, the products they recommend are often searched and snapped up by fans. If your store can upload similar products, you can get this part of the traffic.
It is recommended that merchants focus on social media platforms with many active users such as YouTube, Faecbook, Iosascam and TikTok. Taking YouTube as an example, when you enter the keyword “Sneaker” in the search box, you can get related videos posted by different bloggers, and merchants can focus on releasing products similar to those in the videos in their stores.
Tips for product selection on domestic purchasing websites
Regarding product selection on domestic purchasing websites, it is recommended that you give priority to using Alibaba’s 1688 website to select products, because the 1688 website has cross-border supplies. Channel, there are a large number of professional merchants supplying cross-border e-commerce merchants. The specific product selection process is as follows:
(1) Enter the 1688 website, and then click the “Cross-border Exclusive Supply” link.
(2) Enter keywords and select relevant filtering conditions to get relevant products suitable for uploading on the cross-border e-commerce platform.
Merchants can communicate and negotiate with these sellers on 1688 to determine the purchasing relationship, and then upload the products to their Lazada store.