How to tap into your own advantages in operating on the Amazon platform
When we know how to solve the problems of logistics, products, and supply, we cannot just start doing it all at once. Strong execution is an advantage, but we cannot only The bravery of an ordinary man should be planned rationally.
We should think more about our own advantages in operating on the Amazon platform, and do product development, product selection, operation and other work based on our own advantages.
We can analyze this issue from the perspective of a big seller in the industry.
Currently, the four major sellers of cross-border e-commerce are as follows.
(1) Anker: a benchmark for Chinese companies investing overseas. The company concentrates all aspects of R&D, design, positioning, marketing, and after-sales, and they are interlocked, so that it can stably output high-quality products.
(2) Zebao: The most low-key big seller in Shenzhen, with clear positioning + on-site operation + high-quality products + closed sales loop, the most stable operation.
(3) Aoji: The company listed on the New Third Board in November 2015 has the most abundant cash flow and is also a rare exception! (4) Patosun: Earned the third in the bonus period a few years ago A pot of gold, now we are engaged in continuous overseas brand building.
Speaking of this, I would like to remind everyone: what I usually do is this, go around them and never make products that overlap with them. You can only learn from other people’s successful methods, and the probability of success by imitating them is very low, because others have very unique ways of succeeding, which you cannot learn. In 2011, Amazon sellers in Huaqiangbei earned tens of millions of yuan a year from products such as power banks, USB Chargers, and car chargers. But if you want to sell these products now, you can only write a history of blood and tears.
I can’t tell you what to do, but obviously what you must not do is: do whatever others do. For example, a seller heard that Amazon can change his life. I started preparing to register an Amazon account in April 2017. I procrastinated for a year. I finally applied for the account, but it was only a personal seller account…
Does it take half a year to apply for an Amazon account? ?According to the normal process, it will take up to 2 weeks to receive the registration link from the investment manager.
For another example, someone heard that Amazon was easy to do, so he quickly resigned and continued to sell the product his company previously sold – sports Bluetooth headsets. He had no product knowledge and could not identify the product, although sales initially increased. Soon, however, after a large order was placed to the factory, there was a problem with the product quality. 2,000 products were already on the way. Products exported for foreign trade will almost never be shipped back because the freight will be more expensive than the product. At this time, funds are insufficient, inventory is difficult to digest, and Amazon charges warehouse rent and air freight logistics fees. This is an experience that makes new sellers bleed and cry.
But more importantly, I don’t know exactly how to think, how to avoid these problems, where are the ideas, and where is the way out.
The market is changing rapidly. Before you put it on the shelves, others have already upgraded. To understand where your strengths are, you must understand your weaknesses.
Cross-border e-commerce is an industry that is at the forefront. There is so much information about getting rich every day, and the money-making effect is so amazing that it is impossible to judge which ones are true and which ones are fake.
We all extol success stories, but teams whose days are spent every day deserve our deepest consideration of the reasons why they are doing nothing.