Store classification needs to follow the following basic principles:
(1) The classification should be clear and reasonable, and similar products or similar activities can be set into the same category
(2) Advantage products At the front, low-scoring products are not placed in the top category
(3) New products often have no reviews and can be divided into new products areas
(4) The space style of the top display is unified, and the products are Not repeating.
(5) The style of store categories has its own characteristics, and small icons can be used to beautify the categories
(6) Categories can facilitate sellers to manage products and buyers to find products
In addition to following basic principles, store classification also needs to be determined based on the nature of the store
Department stores can appropriately set up festivals, ultra-low prices, promotions, clearance, sets, buy-and-give, and free shipping and other special area categories, while brand stores can set up new product areas, fan areas, limited-time discounts, holiday promotions and other categories. In particular, there are many restrictions on participating in platform flash sales activities. Setting up the store’s limited-time discount activity categories can both promote sales. function, and prevent the brand value from declining due to promotion.
New stores can put special categories at the top of the ultra-low price section to attract buyers, which will help accumulate orders in the initial stage of the store: if the old store has the lowest-priced products on the platform, then it can put special categories at the top. To show the store’s price advantage.