Like most e-commerce platforms, in order to ensure buyers’ shopping experience, the Shopee platform also has certain requirements for product editing on titles, pictures, detailed descriptions, attributes, etc. We edit products according to the requirements of the platform, which can make the store browsing neat and standardized, which is conducive to ensuring a good shopping experience for buyers and improving the conversion rate.
Excellent product titles generally include brand words, product keywords, product attribute words, product features or selling points, etc. First of all, if the product has a brand, then we’d better add the brand name before the title. If the product If you don’t have a brand, you can’t abuse other manufacturers’ brand words. Secondly, in the product selection stage, we have mastered the keyword search method. Before listing new products, we can first search for the current hot search keywords on the local platform through product selection tools and Shopee weekly reports, and list hot search keywords related to the products. Search keywords and add them to the title, then add appropriate attribute words, such as length, color, material, etc., and finally add words such as product features or selling points, such as free shipping, new products, etc. Putting keywords with high search volume at the front will help improve product rankings.
In addition, it is best to capitalize the first letter of the product title word, so that it looks more standardized. We need to pay attention to the word limit. Different sites have different word count requirements. We also have to consider the display problem on the mobile phone, so the title should not be too long. Once the product title is determined, it should not be changed frequently. If it really needs to be changed, the content can be slightly changed. The frequency of changes should not be too high, and it is best to change it when the traffic is small to reduce the impact of changing the title on the ranking.