It would be very embarrassing if we put the product on the shelves and made great efforts to promote it, but finally found that the order could not be fulfilled due to various reasons. Therefore, we must first avoid some pitfalls when selecting products. Here are some product categories that sellers need to avoid when selecting products:
(1) Products prohibited from export by Chinese laws, regulations and policies, such as Animals, plants, cultural relics, audio-visual products and other products prohibited from import by Chinese laws, regulations and policies.
(2) Products that cannot be shipped by the selected logistics, such as over-length and over-weight products, liquids, corrosive items, radioactive items, narcotics, etc.
(3) Products prohibited from sale by local laws and regulations. For commodities such as food, medicine and cosmetics, some local laws stipulate that relevant local licenses must be obtained before they can be sold. For example, on the Singapore site, some products are required to provide safety certification standards (Safety Mark). Products that fail to provide safety certification standards are prohibited from being sold on the Singapore site, and the Shopee platform will take measures to remove the products from the shelves.
(4) For products with patents and brand awareness, especially big brand products, we should avoid selling them.
(5) Products in the prohibited items list of each site on the Shopee platform. These will be updated from time to time. We can request them from the account manager or pay attention to the notifications on the official website of the Shopee platform.
In addition to the products that need to be avoided when selecting products, we also need to comprehensively consider the following factors
(1) Product profit margin. The higher the profit margin, the better, but competition among peers must be considered.
(2) The delivery speed of the product. The faster the delivery, the better.
(3) Stability of supply. The supply of goods must be stable and the goods can be continuously upgraded
(4) Transportation costs. The lower the shipping cost, the better.
(5) Product quality. This factor is the most important.
It is impossible for “novice” cross-border e-commerce sellers to think so comprehensively when they first start cross-border e-commerce operations. This needs to be constantly summarized in practice.