After joining the Shopee platform, some sellers have uploaded a lot of products but still have no orders or even no traffic. This is probably because there is a problem with the store’s product selection and market positioning.
There is a saying circulating in the cross-border e-commerce industry: Seventy percent depends on product selection, and three percent depends on operation. If you choose the products well, the seller will get twice the result with half the effort when operating. Southeast Asia has both developed and developing economies, and the market conditions in each country are different. If we blindly list a large number of products without considering market positioning, we may fall into a quagmire of price wars and extensive after-sales services. , so we still need to spend some time on product selection and market positioning.
Although there is currently no product selection tool specifically for the Shopee platform on the market, the ideas for product selection are the same. Let’s study the product selection on the Shopee platform from the following aspects.