By comparing the differences between stores that have opened SIP projects and ordinary stores, we can find that although stores that have opened SIP projects save time and effort and can broaden the scope of buyers, they have limited space for operation. Therefore, before we determine the store to open the SIP project, we must make preparations in all aspects.
First of all, we need to conduct a detailed review of the product information in the existing China Taiwan store. If the number is large, we can focus on products with higher profits. The key contents of the review include the weight of the product including packaging, packaging size, and product size. There are two reasons to focus on these three aspects: one reason is that the freight calculation methods of each site are different (see Chapter 4 for details on the calculation methods of freight charges at each site). Accurately filling in the weight of the packaged goods will help avoid Losses caused by inaccurate freight charges. Another reason is that buyers usually focus on the size of the product, especially clothing products. Except for Taiwan, China, the shop that has opened the SIP project is responsible for the customer service work of other sites. The more detailed the product data, the more detailed the description. The clearer it is, the more conducive it is for Shopee platform staff to communicate with buyers in order to improve the conversion rate
Secondly, we need to set appropriate product attributes and names according to the product parameters. Different sites have different restrictions on the number of characters in the title. Product titles on the China Taiwan site should not be too long. We need to put key words at the front to prevent the translated title from exceeding the character limit, resulting in incomplete display of product information and affecting buyers. Appeal. If there are too many product parameters, we need to set dual attributes. This can make the product parameters look clearer and more intuitive, reduce customer service communication costs, improve the conversion rate of the product, and be more conducive to buyers placing orders.
Finally, we need to determine the inventory quantity of the product, especially the inventory quantity of the best-selling products. After the store activates the SIP project, the original inventory quantity of the goods set in the Taiwan, China station will become the total inventory quantity of the Taiwan, China station + non-Taiwan, China station. The system will allocate inventory to each site based on the total inventory quantity. The seller There is no control over the quantity of merchandise allocated to each site. Therefore, in order to ensure that each site has sufficient inventory, we need to determine the inventory quantity of products and adjust the total inventory quantity in a timely manner to avoid buyers being unable to purchase due to inventory reasons.