If there are few fans or insufficient preparation, the audience may be small, so a well-screened live broadcast requires sufficient preparation and warm-up promotion.
We can tell fans and potential buyers in advance through store introductions, “chat” and social media what activities the store will have, who it is targeting, when the live broadcast will be, who the anchor is, etc.
We also need to properly arrange the live broadcast room, and try to choose a live broadcast room with a clean background and a good sense of space.
The live broadcast room also needs to be reasonably decorated according to the live broadcast theme and products. We need to use a live broadcast mobile phone with better camera effects and debug it. If conditions permit, we can prepare a backup phone. In addition, we also need to debug the network in advance and give priority to networks with fast network speed and short delay time.
We need to choose anchors who can represent the style of the store and products. The anchor’s appearance, adaptability and personality are all very important. A good anchor can control the rhythm of the live broadcast, control the live sales ability during the live broadcast, and bring greater traffic and higher conversion rate to the store.