Live streaming is a popular form of interaction in recent years, and can gather a large number of people in a short period of time. Through one-to-many live interactive scenarios, we can explain products, demonstrate and answer questions online in real time, which can not only directly increase sales, but also understand the potential market demand, improve fan stickiness, and gain more fans.
The Shopee platform already supports live broadcasting. It has added live broadcasting sections in many obvious places on the homepage, and is currently free of any live broadcasting fees.
In Shopee App, click “My” – “Live Video” option to create a live broadcast, and then you need to further add a cover, title, description and related products.
The cover will be displayed on the store page, so it is recommended to upload attractive pictures related to the live broadcast theme, store or product, such as characters, event posters or product images as the cover.
The title should echo the cover. We can also add the live broadcast theme of the event, such as the Goddess Day discount live broadcast, etc. Titles can be up to 200 characters and support emojis.
In the description, we can fill in the store and product introduction, event introduction, anchor introduction, Facebook homepage, Instagram homepage, etc. to attract buyers or fans to participate.
We can add up to 200 live broadcast products, and live broadcast products support product sorting. We can delete items that were added in error.
Click the “Next” button, and the Shopee App will prompt that the live broadcast requires permission to take photos and record videos. After the permission is enabled, the live broadcast screen will be displayed, and we can check it at this time.
Title and description.
In the live broadcast screen, after clicking the shopping bag icon in the lower left corner, you can select the products to be displayed in the live broadcast screen, or you can select products to switch display during the live broadcast.
Finally, click the “Live Broadcast” button to enter the official live broadcast. The system notifies fans of the live broadcast by default. We can also uncheck the option of notifying fans.