Store advertising is a form of advertising in which the seller’s store information is displayed at the top of the search results. If a buyer clicks on the store ad, they will enter the seller’s store page. Currently, store ads are only open to mall sellers and preferred sellers, and there is only one location.
If the seller is a mall seller or preferred seller, you can click the “Store Advertising” option on the “My Ads” page in the Seller Center, click the “Create Store Advertising Now” option, and then set Set budget, time length, keywords, keyword bids and other information. Keywords can be recommended by the system or added by yourself, and the matching method is the same as keyword advertising.
The Shopee platform will have some reserved keywords. When buyers search for reserved keywords, the Shopee platform will display the original store, that is, the official store, and will not display the ad store with corresponding keywords.
One keyword only corresponds to one store advertisement, so the competition for store advertisements is fierce. The exposure of store ads is determined by two factors: one is the single-click bid, the higher the bid, the greater the chance of the ad being displayed; the other is the store relevance, which depends on the quality of the store and the relevance of the store to the selected keywords. The more relevant a store is, the more likely it is that the ad will show.