First, let’s get familiar with and review the parts of Amazon’s Listing page.
Now all Amazon sellers have brands, that is, they have registered U.S. trademarks. For privacy reasons, they are processed with mosaic. Click on the brand name, you can see the brands of this brand seller. All products on sale.
The title must clearly state the name, function and color of the product. This product is a black and white phone case for iPhoneX. The title should be as short as possible. This title is technically a bit long.
A product on sale can display up to 7 pictures, of which the first picture is called the main picture. The main image must be white and have a pixel size of more than 1000x1000px, and the actual product must account for more than 85% of the entire image. Judging from this product alone, the seller has worked hard and made a waterproof rendering.
Five-point description is one of the features of the Amazon platform, which is to describe the main features of the product through five points. We have already introduced how to write an attractive five-point description in Section 6.4. Judging from the five-point description of this product, the seller also wrote it carefully. The Amazon backend itself does not have the black numbers 1, 2, 3, 4, and 5 on it. They were added by the seller himself, and they look very clear and beautiful. . The beginning of each bit of description is marked with fishtail brackets,
and the first letter of each word is written in capital letters, which is very American.
There are two tips for product pricing: First, do not write numbers like 17.2, 18.1, or 18.5. Shopping psychology recommends ending with 88 or 99 to make buyers feel cheap. Second, the price is determined by the market. If the prices of similar products sold are around US$10, then your price should be around US$10. If it is too high, no one will care about it, and if it is too low, you will lose the trust of buyers.
Amazon’s follow-up selling principle is that whoever has a shopping cart can get the most sales. Add to Cart is proof that this product has a shopping cart. If the product on the shelves does not have this yellow logo, the seller must solve the problem as soon as possible, otherwise there will basically be no orders.
It is located below the entire product description. This fully illustrates that the Amazon platform attaches great importance to products but not to the characteristics of sellers’ stores. Products from other sellers can appear below a Listing page.
The link to purchase the iPhone Single, the mobile phone film next to it can be the product of the same seller, or it can be the product of other sellers.
Advertising products. What this means here is that sellers can use on-site paid advertising to have their products appear directly below competitors’ product details pages, so that buyers can compare and shop. The advertising space here is paid based on clicks. The fee will only be deducted when the buyer clicks on the product. This is just for display. If the buyer only views the product but does not click on the product, no fee will be deducted.
The button can turn the page to the right and see more advertising products. If you have the highest bid for the same product, it can be displayed directly below the competitor’s product details page. If the bid is very low, Buyers need to scroll back to see it, so the bid determines the exposure of the product.
After the buyer sees the iPhone X, all other products he has seen will be displayed.
These buyers often view the first page of the product. Generally, which products will be on the first page are determined based on the number of views and orders placed by buyers.
Question and answer session. When buyers have questions, they can ask questions here, and Amazon will send the questions directly to buyers who have purchased this product to help them solve the problem. The Q&A session may seem inconspicuous, but it profoundly affects the conversion rate of your product.
Similar products that buyers frequently view. But you need to click to the right to see more similar products.
Comparison of similar products from different sellers.
Comparison of similar products. Click on any product picture here to jump directly to the product page.
Shopping cart. This also reflects the principle of page setting on the Amazon platform to facilitate buyers’ shopping. As long as the products the buyers like, they can add them to the shopping cart for settlement with one click.
It is a detailed description of the product, also called a long description. Sellers can write more product information that is different from the five-point description, such as product quantity, material, and corresponding after-sales service. Although this is not the focus of buyers, it reflects the difference between the seller’s products and other products. When writing English copy, you need to use HTML (Hypertext Markup Language) symbols to format the text. Using pictures can make the detailed description look more comfortable and organized. Important places can be deepened with boldface fonts.
It is a place that Amazon sellers often pay attention to.
The English logo of product information, mainly product parameters.
Each product on the Amazon platform has a unique ASIN code. You can directly search for this product by writing this ASIN code in the search box.
You can click on the links of the top 100 products in the product category and the current top 100 products in the subcategory, which is very useful for reference. Some buyers like to enter here to see if there are products that are more suitable for them so that they can make a purchase. Sellers can research competitors and view the ranking of their listings from here.