Compared with offline physical store shopping, online shopping is more about “buying” pictures, especially on the Amazon platform. Its platform feature does not encourage contact between buyers and sellers, so accurate product details and descriptions Beautiful and attractive pictures will make buyers willing to stay for a while, which will lead to purchasing behavior. The Amazon platform is based on focusing on products, and its images need to meet the following basic attributes.
1. The main picture is on a white background.
There are a total of 7 pictures for buyers. The main picture, that is, the first picture must be pure white and cannot have any LOGO, but it can have the LOGO of the product itself. The trick here is that the photographed product must have a three-dimensional effect, so that buyers will have the urge to touch it. The pixels of the main image should be above 1000x1000px, so that it can be enlarged when the mouse is placed on it. Official data shows that this can effectively increase conversion rates.
2. There must be a product description picture with text
A product, whether it is a mobile phone case that everyone is familiar with, or an innovative functional product exclusively designed by the seller, has all the information on the picture. It is necessary to tell buyers the main functions and selling points of the product more intuitively through text, which will help demonstrate the seller’s brand connotation.
3. There must be a dimensional drawing of the local unit of measurement
A product, no matter its size, must display the dimensional drawing of the product in the form of numbers, and must be converted into The measurement units of local countries, the length units of most countries are centimeters (cm) and meters (m), and the weight units are grams (g) and kilograms (kg). However, in the United States, imperial units are used, with length in inches and weight in ounces (oz) and pounds (lb).
Foreigners’ thinking habits are straightforward. It is best to have comparison pictures of other common items to attract local buyers.
The mobile power supply in the oval area is the product for sale. There is an Apple 7 and a Samsung S7 mobile phone next to it as reference objects, so that buyers can see clearly at a glance.
4. There must be product detail pictures
European and American consumers attach great importance to the quality of products. Sellers should not just clearly write down the materials, materials and uses in the product copy, but also in the pictures. Use pictures to clearly display product details, making buyers feel that the product is of good quality, can be used for a long time, is not easily damaged, and is a good product they want to buy.
For example, clearly showing that the product can be hung with a key gives buyers more room for imagination and encourages buyers to place orders faster.
5. There must be scene usage pictures of the product
Chinese sellers are most familiar with this. Domestic Taobao and Tmall have large-scale scene usage pictures to allow buyers to It feels like being there and knowing how to use this product.
Integrating your products into the daily lives of foreigners is a technique often used by American sellers when building new product brands.