Competitors are our best teachers, especially sellers who sell exactly the same products as you.
Why do other people’s listings rank higher than yours?
Why do other people’s daily sales exceed yours?
Why do other people’s products have star ratings? Higher than yours?
As long as you ask a few more questions why, new Amazon sellers will make rapid progress. Let’s take a look at the remarkable aspects of store operations of Anker, the god of the cross-border e-commerce industry and a seller who dominates the world with products and brands.
Here are three products with different price points selected. Anker’s brand effect is very strong overseas, with a good product brand reputation and a group of loyal fans. Each product often has tens of thousands of Reviews, and a product with hundreds of Reviews is considered a new product. Anker gives me the feeling that the pictures make people feel very comfortable, and the three-dimensional brand logo is reasonably and fully displayed in each picture. Anker’s office is headquartered in Changsha, and Anker hires its own photographers with high salaries.
Recall that some sellers still use Taobao and 1688 seller pictures, then cut out the pictures into white backgrounds and upload them to the Amazon platform. Don’t you feel ashamed? You should spend at least a few hundred yuan to find a photography company. Take photos of the products!
Let’s take a look at the common features of these three products. They all have associated promotions.
There are associated promotions under each Listing, at least 3 or more products. Many sellers ignore the importance of associated promotions, which can increase the conversion rate of products in the store. Some sellers may not know how to set up associated promotions. To set up, click “Advertising” → “Manage Promotions”, and then click “Create” to purchase discounts to create a page for associated promotions.
Anker invested a total of 65.48 million yuan in January and June 2018 to acquire 10% of Zhiou’s equity. Many sellers may not know that Henan’s cross-border e-commerce star company – Zhengzhou Zhiou! Zhengzhou Zhiou’s best brand on Amazon is SONGMICS, an Amazon store.
Whether it is the new product recommendation ranking list or the store product sales ranking list, they are basically home display products. Anker’s investment of tens of millions of yuan has made it clear that the home display category has a huge future, and sellers with relevant resources can take action immediately.