The delivery methods on the Amazon platform are self-delivery and FBA delivery. The cost of self-delivery is very low. China Post’s ePacket charges fees in grams, and there is online tracking information for the entire process.
FBA shipping is to send a batch of goods directly to Amazon’s own warehouse. When an order is placed, Amazon will deliver it to the buyer, and it can be signed for within 2-3 days. However, the biggest headache for new sellers is that there are two difficulties in shipping goods from China to Amazon warehouse: first, they don’t know how to ship; second, they don’t know how much goods to send, and they are afraid of sending too many products and not being able to sell them in the end. Smash it in your own hands. Therefore, some sellers only ship a few products, which eventually leads to out-of-stock products, resulting in poor product ranking performance.
This part of the transportation process from China to the Amazon warehouse is called the first leg in the logistics industry. The first leg is often shipped by an international express company or freight forwarding company, and the minimum starting weight is 21 kilograms.
Transportation methods are generally divided into air transportation, sea transportation and rail transportation. The transportation time of air freight is 3~10 days, which is very fast. The disadvantage of air freight is that it is more expensive. The current market price of air freight to the United States is more than 30 yuan/kg. The fastest shipping time to the United States is 25 days, and the slowest is 40 days. The advantage is that the price is very cheap, which only costs 5 to 10 yuan/kg. This greatly saves shipping costs. However, if the seller only ships by sea in order to save freight, it will take about a month to transport. The middle month cannot be wasted! The most reasonable way to ship is to divide the shipment into two batches: one batch By air, one batch by sea. Rail transportation is limited to European countries, and the common destination country is the United Kingdom.
After the air-freighted goods arrive at the Amazon warehouse and are put on the shelves for sale, you can start basic operations such as listing optimization and collecting data through advertising. After the new product has been in operation for more than 20 days, the goods that were previously shipped by sea will arrive at the warehouse. At this time, the batch of goods that were shipped by air in the early stage are basically sold out.
Due to the low sea freight, you can win the shopping cart and more orders by lowering the price in the early stage. When your orders grow steadily every day, the listing page is constantly optimized, and the conversion rate of the product is also improved. Product rankings will continue to rise. A new product slowly accumulates through reviews. After 2 months, it can basically stabilize its ranking and bring stable profits to sellers.
The creation of a new product is basically this process. It is simple to write, but there are many things to do in operation.
Therefore, air freight plus sea freight is the most cost-effective logistics delivery method that does not affect the seller’s operating rhythm, because sellers with a traditional foreign trade background like to use sea freight to transport large quantities of goods from the beginning. So the change in their thinking is particularly important.