Lazada is one of the largest online trading platforms in Southeast Asia, with more than 5 million registered users and 100,000 corporate sellers in countries such as Indonesia, Malaysia, Singapore, Philippines, Thailand and Vietnam. Nowadays, more and more sellers choose to open stores on the Lazada platform to sell products. However, the fees sellers need to pay when opening a store is an issue worth considering. So, let’s take a look at the fees for opening a Lazada store.
1. Registration fee.
Lazada registration is free. Sellers only need to register on the Lazada platform and submit the required supporting documents to open a store and sell goods. The registration process only requires filling in some basic information and uploading relevant documents.
2. Handling fees.
When sellers sell goods on the Lazada platform, they need to pay a certain handling fee. The handling fee is usually based on the sales category and the amount of the items sold. This fee is automatically deducted from your sales proceeds. The frequency of charging fees is usually once a month. For specific fee status, you can check the relevant information on the Lazada website.
3. Platform rent.
The Lazada platform will charge sellers a certain amount of platform rent. The amount of the rent depends on factors such as the type and selling price of the goods sold. Sellers can sell goods in LazMall (Lazada platform’s self-operated sales channel), which will gain higher exposure and pay higher rent.
4. Advertising expenses.
Sellers can increase product exposure by purchasing ads on the Lazada platform or utilizing other marketing services on the platform. Advertising fees are usually a percentage of a seller’s sales. Sellers need to carefully consider their advertising strategies to ensure the best returns.
5. Packaging and logistics costs.
All orders on Lazada require express delivery to the buyer, and sellers need to pay logistics costs such as packaging and transportation. The fees depend on the type of product and the seller’s agreement with Lazada. Sellers need to consider these fees to ensure maximum protection of revenue. The above are the fees that Lazada sellers need to pay to open a store. At the same time, sellers also need to consider other factors to increase sales and quickly gain profits. Here are some helpful suggestions for sellers to consider.
a. Product quality.
To obtain the best sales results on the Lazada platform, sellers must ensure that product quality meets qualified quality requirements and provide more comprehensive services as much as possible. Shopping experience is the key to the Lazada platform’s praise. Therefore, sellers should strive to provide high-quality products and ensure that their customers receive good customer service, including after-sales guarantee services.
b. Competitive advantage.
When determining the selling price, sellers should take into account the selling price performance of competitors in the same category of markets. When formulating a pricing strategy, sellers should always track competitors’ prices to ensure that their own prices are within an acceptable range. In addition, you can also promote special offers, such as discounts, promotions and other activities to attract buyers with excellent prices.
c. Marketing and promotion.
To successfully sell products on the Lazada platform, sellers need an effective marketing strategy. The Lazada platform provides a variety of advertising and marketing tools to allow sellers to better promote their products. Sellers should make full use of these tools and efficiently operate their own marketing channels, such as shopping guides, official promotional live broadcasts, self-operated advertising, etc., to gain more exposure and increase product sales and profits.
d. Quick response.
On the Lazada platform, customers have very high requirements for response speed. Sellers need to handle customer messages and complaints in a timely manner. This allows sellers to gain the trust of customers and increase sales.
e. Pragmatic management.
As a Lazada seller, you need to always pay attention to your expenses and profit points, and implement appropriate planning and management. When managing their own business, sellers should prioritize the policies and rules of the Lazada platform and ensure that their actions comply with Lazada’s requirements.
In short, the Lazada platform provides numerous business opportunities for sellers. Sellers need to run their business well on the Lazada platform to achieve success and substantial profits. To this end, sellers need to have a deep understanding of the policies and requirements of the Lazada platform, effectively use platform marketing tools, be good at controlling expenses, and continuously monitor and adjust their strategies to improve the seller’s competitive advantage and profit level. Finally, sellers should also actively participate in online training and skill sharing activities on the Lazada platform to exchange and learn the experiences and skills of other sellers to increase their competitive advantage and improve sales performance.