The most profitable market in the world—Amazon Europe
Amazon Europe is the most popular market for sellers after the United States, and it is also the market full of opportunities, because the European market provides cross-border e-commerce The signal from business sellers is that their products are highly profitable.
The European station shares one seller account. Currently, the European station is officially open to the outside world in 5 countries: the United Kingdom, Germany, France, Italy, and Spain. Because Europe is a mature capitalist market economy, local people generally have higher living standards and better welfare policies. Therefore, when shopping online, they often pay more attention to the quality of the product rather than the price. Especially in some small-language countries, there is generally no consensus on overseas product brands. For example, Xiaomi mobile phones and Huawei mobile phones have almost the same market status in Italy, Spain, France, and Germany. This gives Chinese cross-border e-commerce sellers a good opportunity. They can register a local brand themselves and directly compete with international brands through a series of marketing, without brand recognition in the minds of consumers.
Since ancient times, high risks can lead to high profits. Although the European market is highly profitable, due to the improved taxation in European countries, Amazon sellers generally use FBA to ship goods, so they need to register tax numbers in 5 countries to operate normally. There are currently ways to operate in a compliance manner by only registering a UK tax number, which will be discussed below.