Amazon sellers must not only be aware of the importance of compliance operations, but also know safe operation methods, but sometimes their accounts may be closed accidentally.
Since the consequences of account closure are serious, we need to learn how to appeal the account.
Account complaints are roughly divided into two situations. One is formal operation, account closure due to lack of experience. The second is account closure caused by knowingly and deliberately operating in violation of regulations.
Many sellers who operate formally may not understand the various regulations of the platform. For example, for the reasons mentioned in Section 10.2, they need to write a letter of complaint to Amazon headquarters seriously and write it in English. You can follow Write the following points.
The American way of thinking is to go straight to the topic, and there is no need for pleasantries in emails. It is necessary to clearly state the reasons for the closure of the account, sincerely apologize to Amazon or the intellectual property party, and attach a screenshot of the relevant apology. The seller’s own attitude is very important. Let Amazon see your sincerity in attaching importance and self-improvement.
The clearer the specific reason why the account was closed, the better. For example, if the reason is that there are too many returns and negative reviews on a Listing, then the specific product defects that led to the returns and negative reviews should be given, and how. To improve communication with the factory, it is best to attach a screenshot of the chat with the factory, as well as a supplier invoice to prove that the source of purchase is legitimate. If the reason is infringement, then you should list the SKU of the specific product and indicate that you have deleted the listing; if you feel that there is no infringement, then the seller needs to provide his own design drawings and other supporting materials. The information provided must speak for itself with data, and conceptual things are almost useless.
The reason has been found, how can you avoid the same situation from happening in the future? It is recommended to write in the future tense of English. For example, you have modified the product production plan with the factory and how to improve the product shortcomings in the future. This can be done by email or chat. The products are provided in the form of screenshots. All products that can be shipped by FBA are shipped by FBA. Self-shipping is not recommended. Then commit to register the brand and create an EBC (graphic brand description) page so that buyers can better understand the product and think and solve problems from the perspective of the platform and buyers.
Even if written as above, the reply given by Amazon is often a template email, allowing the seller to continue to provide more information. At this time, the seller needs to provide three aspects of information. The first is the registration information for the Amazon account. For example, company business license, legal person ID card front and back photos, bank account and other registration information must be scanned copies, and the text must be clear. The second is the cooperative factory or supplier information, including factory contact information, phone number, address, and related products produced, with Amazon links to the same products, purchase invoices, factory production workshop photos, etc. The third is proof of the seller’s strength, including the seller’s company size, team size, number of people responsible for relevant sites, monthly sales, annual sales, whether they are confident in operating on the Amazon platform for a long time, and it can show that all company personnel are learning Amazon’s relevant sales rules, etc. , because Amazon hopes that more powerful sellers will be stationed on the platform.
Basically, after the above efforts, as long as there are no consecutive violations, there is an 80% probability that the appeal can be successful and the sales rights of the account can be restored.
Then there are intentional violations, such as associations caused by multiple account operations, multiple infringements, multiple fraudulent orders, manipulation of product rankings, etc.
For multiple violations, and the seller did it intentionally, it is very difficult to successfully appeal. However, you can persist in the appeal in the following situations.
If a seller operates multiple accounts, but each account sells different products, it is still possible to appeal the account back, because it does not essentially violate the principle of fair competition in the market.
If the seller’s multi-account operation is due to the VPS (Virtual Private Server) being accidentally associated, that is, the instability of the VPS causing network IP addresses to be connected in series, you can also appeal.
For account closure caused by fraudulent orders, the seller can list all the products that have been fraudulently ordered and the buyer accounts that participated in the fraudulent transactions admit their mistakes and are willing to delete these product reviews. Sometimes the appeal can be successful because The buyer accounts you provide can help Amazon catch other illegal sellers who use the same buyer account to fraudulently sell orders. It’s considered a frank and lenient treatment!
No matter what the reason is for account closure, you must dare to admit your mistakes and propose improvement plans, using specific facts
Speak with data. This is Basic procedures and principles for appealing accounts. Even if Amazon has really wronged you, you should communicate actively and don’t be emotional in the email. I believe you will have a good appeal outcome.