As a well-known global online auction and shopping website, new sellers on the eBay platform should start from many aspects such as sales, marketing, image processing, title setting, logistics, warehousing, etc., to operate their accounts well and improve their sales. store traffic to achieve benefit gains.
◆Sales
On the eBay platform, new sellers often lack visibility. If you simply publish some Buyitnow (fixed price) information, it will not be easy to obtain orders and increase sales. . At this time, you can adopt a sales strategy that combines Auction and Buy it now. First, hold some product auctions to increase the store’s visibility and attract platform traffic. When the store has a sufficient traffic base, it will release the Buy it now message, which will make it easier to achieve sales growth.
However, sellers need to spend more time on the initial selection of items for auction. It is best to choose products that have both price and quality advantages and are relatively high-end in appearance so as to attract more traffic.
◆Marketing
Price is always a factor that people attach great importance to when choosing products. Similarly, on the eBay platform, discounted products can always attract more eyeballs and traffic. Therefore, new sellers must learn to make effective use of consumers’ psychology in account marketing and attract more attention by setting discounts on Buy it now products, thereby solving the problem of insufficient traffic in the initial development of the store.
◆Picture processing
Pictures can display the product image more intuitively, and can arouse people’s interest in browsing more than text information. Therefore, new sellers need to carefully consider the pictures they display. It is best to choose pictures that are impactful and elegant to provide users with a high-quality shopping experience from the beginning, thereby attracting more users’ attention and cultivating their own fans. .
◆Title settings
In the eBay platform, the key information of store products can only be displayed through titles, and there are no other settings that can describe product information. Therefore, the seller’s product title design is related to the product’s search and exposure. This requires new sellers to try to avoid the sameness and monotony in the form of titles when setting titles, and should be more innovative and personalized, so as to attract more users’ attention and increase exposure.
◆Infringement Issues
Product infringement not only involves legal and policy issues, but is also deeply abhorred by various platforms. eBay’s supervision of infringing products is also very strict. Therefore, sellers need to be highly cautious and conscious to avoid selling infringing products to avoid the danger of account suspension.
◆Preferred shipping methods
The eBay platform has corresponding regulations for merchants’ logistics choices. For example, for goods sent from China to the United States, if the order exceeds US$5, you need to use E-mail for delivery; otherwise, you can use the small package logistics method. For those accounts with a low proportion of tracking numbers, the eBay platform will also impose some restrictions.
Therefore, in the early stages of development, new sellers must strictly implement the logistics rules of the platform and deliver goods promptly and quickly to avoid trouble caused by logistics problems.
◆Overseas warehousing
Logistics experience has always been an important part of the online consumption experience. Especially in the increasingly competitive Internet market, users are increasingly looking forward to more humane and high-quality services. However, in the current cross-border e-commerce trade, the logistics cycle of domestic small package shipments is far from meeting the needs of users.
Therefore, eBay sellers can ship selected brand products through overseas warehouses to optimize user service experience and maintain user loyalty to their accounts.