On a global scale, when it comes to e-commerce giants, we have to mention eBay. This global online auction and shopping website was founded in California, USA as early as 1995, and was officially renamed in 1997. For eBay, today it is one of the largest online shopping sites in the world. There are a variety of products on the platform. Currently, the number of products on the shelves alone has exceeded 800 million. Consumers from all over the world can use eBay to select and purchase the products they like and need. In other words, no matter what products consumers need or like, the eBay platform can provide them.
For the entire eBay platform, its market is the whole world, and for those merchants located in Greater China, its market is mainly internationally mature markets, such as the United States, the United Kingdom, Australia, Germany etc. In these more mature markets, consumers have a certain concept and purchasing power of online shopping, their consumption habits are mature, and each process, whether it is logistics services or other supporting facilities, has also been improved. Correspondingly, consumers have relatively high requirements for products and experiences. Therefore, when selecting products, sellers must not only consider factors such as quality and reputation of the product itself, but also provide corresponding high-standard services.
In addition, emerging markets are also showing rapid development. More and more consumers are shopping online. The market potential is huge. This is a new opportunity for sellers. At the same time, new opportunities also mean new challenges. Emerging markets are very different from mature markets, whether it is cultural background, laws and regulations, market norms, or logistics services. As a result, sellers need to spend more time and labor costs.
Therefore, before entering the market, sellers must first have an in-depth understanding and investigation of various market conditions, and then choose industries and products they are familiar with to test the waters.
The eBay platform covers an extremely rich range of products, and the quality of the products covers all levels, from low-cost to high-value-added. Generally speaking, the sales volume of a product has a great relationship with market trends and consumer demand, and products that can attract consumers’ attention must have great features or be cost-effective.
Nowadays, overseas warehouses have gradually become popular, which can not only reduce the trade costs of cross-border e-commerce, but also further improve the quality and efficiency of logistics services, and also play a role in the adaptability of logistics. It has greatly expanded its role. In this way, items with larger weight and volume can receive as complete delivery services as light and small items. The more valuable large and heavy domestic products have more convenient conditions for retail export, further broadening the product categories exported by domestic sellers.