Lazada is one of the largest cross-border e-commerce platforms in Southeast Asia, providing global sellers with an opportunity to enter the Southeast Asian market. If you are a cross-border seller and plan to open a store on Lazada, then let’s learn how Chinese sellers can enter Lazada.
1. Preparation.
Before starting to open a cross-border store, you need to understand the rules and standards of the Lazada platform, understand the relevant regulations and requirements of cross-border e-commerce, and rationally arrange supply sources and product categories. Cross-border sellers also need to choose appropriate logistics and transportation methods for goods, and prepare tax declarations and customs declarations in advance.
2. Register an account.
After preparing the necessary information and sorting out the procedures required for cross-border e-commerce, you can start to register a Lazada account and become a seller. Cross-border sellers need to choose the region to register with Lazada, fill in relevant basic information, upload and verify qualification documents in order to pass the Lazada platform review.
3. Configure product information.
After passing the review, cross-border sellers need to configure their own product information, including product name, description, selling price, inventory, packaging and pictures, etc. Cross-border sellers need to pay attention to the quality of their products to adapt to the needs and requirements of local consumers. At the same time, they need to indicate quality certification information such as the CHFA logo in product information to increase consumer trust.
4. Configure the store.
Cross-border sellers need to configure store information, including seller brand, store style and layout, contact information, etc., as well as some discount and promotion information to attract more consumers to visit and purchase their products.
5. Set the payment method.
Cross-border sellers need to configure store payment options so that customers can pay online. Lazada provides cross-border remittance, PayPal, credit card and other payment methods. When setting up payment methods, cross-border sellers need to provide convenient, local payment methods as much as possible to enhance consumers’ shopping experience.
6. Set logistics options.
Cross-border sellers need to configure logistics options to complete product delivery and after-sales service in a timely and efficient manner. Lazada provides a variety of logistics services such as self-operated and third-party logistics, as well as customer return options. Cross-border sellers need to evaluate and choose the most suitable logistics service options to ensure the safety of products during cross-border transportation and the customer receiving experience.
The cross-border store opening process on the Lazada platform requires cross-border sellers to fully understand the local market and regulations, provide products that meet local consumer needs and quality standards, and configure rich and complete store information and payment, logistics service and other options. . Cross-border sellers also need to respond to consumers’ questions and feedback in a timely manner and handle order processing in a timely manner to improve consumers’ shopping experience and satisfaction. At the same time, when operating cross-border e-commerce business, cross-border sellers need to pay attention to relevant tax, insurance and customs declaration matters, as well as comply with local laws and regulations to ensure that they operate legally. If you need to settle across borders, you also need to understand the clear entry procedures and relevant cross-border tax policies to avoid unnecessary losses and problems. Proficiency in the processes and techniques of cross-border e-commerce and continuous improvement of product quality and service levels are the keys to success for cross-border sellers on the Lazada platform.