Lazada is one of the largest e-commerce platforms in Southeast Asia. It was established in 2012 and entered the Chinese market in 2018. As an international e-commerce platform, Lazada provides a large number of brands and products, providing sellers and consumers with a global e-commerce trading platform. So, let’s learn about the store opening process of Lazada Chinese sellers.
1. Check qualifications.
Before starting to open a store on Lazada, merchants need to check the completeness of their qualifications and business certification documents. If you are an individual seller, you need to provide personal information and a copy of your identity document. If you are a corporate seller, you need to submit the corresponding business license, tax registration certificate, organization code certificate and other relevant supporting documents. Appropriate and complete supporting documents will determine the merchant’s reliability and credibility during Lazada’s review process, and then serve as a prerequisite for the merchant to open a store.
2. Register a Lazada seller account.
The Lazada platform supports individual or corporate account registration. You can visit the Lazada platform homepage and click “Seller Platform” to register your account. During the registration process, you are required to provide basic personal information such as name, address, email address, etc. After registering, you can protect the security of your account by setting a password.
3. Prepare product information.
After registering a Lazada seller account, merchants need to prepare product information and detailed descriptions they want to sell on Lazada. Product information includes product pictures, name, price, description, inventory and other information. Lazada’s platform has a good product classification and tagging mechanism. Merchants need to select appropriate categories and tags to only sell to relevant consumers.
4. Classify and upload product information.
After preparing the product information, merchants need to upload it to the Lazada platform for review, just like incorporating an original, new product. This needs to include selecting appropriate categories and identifiers, and uploading information such as product images, detailed descriptions, selling prices, and quantity on sale. After the upload and submission are completed, Lazada will review the product information to ensure that the information is consistent with Lazada product standards, and process or reject the submitted products according to the standards.
5. Configure merchant stores.
After uploading product information, merchants need to configure their own merchant store, including store name, store logo, homepage and contact
us information to display business, product and brand-related information. When configuring a merchant store, merchants should pay attention to adjusting and designing the page structure, background, and color of the store to attract potential consumers and optimize the store’s sales.
6. Set payment methods, shipping options and policies.
After configuring the merchant store, the merchant needs to set other matters such as payment methods and return policies. Merchants can choose supported payment methods and logistics options, such as COD, bank transfer, credit card, express delivery, etc., and formulate relevant return policies to deepen consumers’ trust in their stores.
7. Review and put on shelves.
After the merchant sets up the store, new products and payment policies, Lazada will review and approve the merchant’s information, certification documents, product information, merchant store information and settings and other parameters. If the merchant’s information passes the review, the merchant will be signed to open a store, and its products will be officially sold on Lazada. In the process of completing the review process and being ordered to open a store, merchants can further optimize and improve their stores and sales experience.
You need to follow the following steps and processes: check qualifications, register a Lazada seller account, prepare product information, classify and upload product information, configure merchant stores, set payment methods and shipping options and formulate return policies, review and put on shelves . Merchants must ensure that they provide accurate and complete information and supporting documents during this process in order to pass Lazada review and establish a merchant account. In addition, after merchants sell their products on Lazada, they need to continuously improve and improve their stores to increase sales performance and consumer satisfaction. Merchants should continuously optimize and update product information, improve added data, and improve after-sales service and support to promote consumers’ repurchases and positive evaluations, thereby strengthening their own brand awareness and competitiveness.
The store opening process for lazada Chinese sellers includes many steps such as inspection, registration, uploading, preparation, configuration, setting, review and listing. Merchants need to submit their products carefully and completely in accordance with the above processes, procedures and guidelines. information, certification documents and product information, and optimize your own store, brand and sales policies. Lazada China is still developing rapidly. Merchants can build their own brand awareness and market influence through Lazada’s platform, resources and services.