As one of the world’s largest e-commerce platforms, Amazon provides broad sales channels for many brand merchants. However, the problem that comes with it is the phenomenon of follow-up, that is, other sellers sell the same or similar products to your brand without authorization. In order to safeguard the legitimate rights and interests and market competitiveness of your own brand, it is crucial to understand how to report and sell on Amazon after brand registration. This article will discuss Amazon brand registration, reporting and selling methods and strategies to protect your own rights and interests.
1. Understand the phenomenon of follow-up selling and its impact.
Follow-selling refers to other sellers selling the same or similar products to your brand without authorization, which seriously infringes on the rights and market position of the brand. Co-selling will not only lead to a decrease in sales and profits, but may also damage the brand image and reputation, causing confusion and confusion to consumers. Therefore, it is very important to detect the phenomenon of selling as early as possible and take corresponding reporting measures.
2. Collect evidence and verify the selling behavior.
Before reporting a copycat, you need to collect evidence to prove that the copycat is selling your brand’s products without authorization. The following are some commonly used evidence collection methods:
1. Screenshot: Take a screenshot of the page where the follower sells your product on the Amazon platform, and make sure there is enough information on the page to show his follow-up behavior.
2. Packaging identification: Keep the packaging identification and unique identification of your products to prove that other sellers are selling the same or similar products without authorization.
3. Order records: Save your order records, including order number, purchase date and other information, in order to verify whether the follow-up sellers sold the same products during the same time period when you made sales.
3. Report the selling behavior through the Amazon platform.
Once you have collected enough evidence, you can report follow-up sales through the Amazon platform. The following are some steps to report follow-up sales:
1. Log in to your Amazon Seller Center account and enter the Amazon seller support page.
2. In the “Help” or “Contact Us” options, select “Report Infringement” or a similar option.
3. On the report page, describe the behavior of the follower in detail and attach the evidence collected. Make sure to provide clear time, date, product information, and description of the infringement.
4. After submitting the report, Amazon will review your report and take appropriate measures to deal with the selling behavior. Usually, Amazon will require sellers to provide relevant authorization documents or certificates to verify their legitimacy.
Four. Strategies to protect one’s own brand rights.
In addition to reporting follow-up behavior, you can also adopt other strategies to protect your brand rights:
1. Establish brand registration and brand filing: through Amazon’s brand registration and filing procedures to ensure your brand is officially recognized and protected.
2. Strengthen intellectual property protection: Apply for trademarks, patents and other intellectual property rights to provide legal protection for your brand.
3. Maintain good supply chain relationships: Establish long-term cooperative relationships with reliable suppliers to ensure the controllability and quality stability of the supply chain and reduce the possibility of follow-up sales.
4. Strengthen product packaging and logos: Design unique packaging and logos to make your products easier to identify in the market and reduce the chance of follow-up sales.
5. Regular monitoring and monitoring: Regularly check the product list on the Amazon platform to detect any follow-up behavior and take timely action.
Conclusion: Amazon brand registration, reporting and selling are important measures to safeguard brand rights and market competitiveness. By collecting evidence and reporting through the Amazon platform, you can effectively combat the phenomenon of follow-up and protect the legitimate rights and interests of your own brand. In addition, adopting other protection strategies, such as brand registration, intellectual property protection and strengthening supply chain management, can also increase brand security and competitive advantages. When operating a brand business on the Amazon platform, staying vigilant and taking timely measures will help ensure your brand’s long-term success and sustainable development in the market.