◆Select products according to market demand
For novice sellers, in order to officially enter the ranks of e-commerce, they must be fully and deeply familiar with the market, so that they can make good choices in product selection and product positioning. Get the upper hand. Novice sellers can conduct detailed research on existing products and hot-selling products on the platform, and analyze their own strengths and weaknesses accordingly. Choosing products you are familiar with can get twice the result with half the effort.
Whether it is listing products or answering questions for consumers, we can handle it easily. Whether consumers are satisfied with a product mainly depends on the quality and cost-effectiveness of the product itself. Quality must be strictly adhered to. In addition, please remember that products that are not authorized or have infringement are not allowed to be sold on the platform. Therefore, in order to ensure the safe use of post-8 accounts and the smooth progress of transactions, a comprehensive inspection must be conducted when selecting products. In addition, you also need to have a certain understanding of the laws and regulations of the country and region where the target market is located to prevent the sale of products that do not comply with legal regulations.
Another factor that affects consumer satisfaction is the indispensable logistics services for e-commerce, especially for cross-border e-commerce. Novice sellers should have an in-depth understanding of cross-border logistics, take consumers’ expectations into consideration when determining shipping methods, and try to keep the delivery speed and arrival time within consumers’ expectations. For domestic sellers, to achieve this, they need to explore more deeply various cross-border logistics solutions and find the most suitable logistics method. In addition, sellers must combine the characteristics of the goods they sell, the needs of the target market and the specific preferences of consumers, describe accurate and effective product information, and formulate precise product positioning and effective marketing strategies.
◆Site selection strategies for different countries
Currently, the main sales markets for sellers located in Greater China are still developed countries such as the United States, Britain, Germany, and Australia. The product categories mainly include electronics, fashion, home and gardening, auto accessories and collectibles.
Among electronic products, those with higher transaction amounts are mostly mobile phones and their accessories, computers and other consumer electronics products; among fashion products, those with higher transaction amounts are clothing accessories and jewelry. Jewelry, watches, etc.; among products in the home and garden category, household items and furniture are the most popular.
However, the above summary is only an overall analysis. When it comes to different markets, the best-selling product categories are still different. This requires sellers to understand the different needs of different markets. And make corresponding marketing strategies.
According to relevant data within the platform, the four more mature markets of the United States, Britain, Germany and Australia have had different needs in recent years. Even under the same product category, different markets have different needs. with different emphases. Taking electronic products as an example, these four markets show different needs: in the United States, computers, mobile phones and their accessories are the most popular; in the United Kingdom, computers and their accessories are the most popular; in Germany, hot-selling products In addition to computers and their accessories, there are also electronic games and communication products; Australian computers and their accessories are also very popular, and communication products can compete with them.
◆Select products with the help of platform tools and data analysis
Before entering the market, sellers can conduct a simple research on the market through the platform to ensure that they have the core knowledge of the products in the market. Be aware of the data such as its scale, selling price, sales volume, etc. In addition, you can also use some third-party data analysis software to conduct in-depth analysis of market conditions, and ultimately understand the different needs of different target markets and the preferences of local consumers.
There is a dedicated team on the platform that produces a monthly hot-selling product magazine, which summarizes the sales of products on the site around the world. Based on this, sellers can understand which products have high sales and high demand, and can also understand the industry. Market development trends and familiarity with trend information from around the world. At the same time, the platform team will also provide regular training to guide sellers in various aspects such as platform policies, operating procedures, marketing operations, logistics and transportation, and help sellers further improve service quality.
In addition, sellers can browse various sites on the platform, analyze the development trends of different markets through the products currently on the shelves and products with high sales, and then understand consumer preferences. The platform team will also integrate and analyze internal data and provide sellers with information on market trends, consumer preferences and other aspects.
◆Products prohibited from sale on the eBay platform
Although the platform has covered a variety of product categories, sellers are still welcome to enrich and supplement the product categories. Sellers also need to accurately position their products when entering the platform and formulate effective marketing strategies. Therefore, it is best for sellers to start with products and industries that are more familiar to them, so that they can better combine the advantages of the product, the development trends of the target market, and the preferences of the target audience.
Sellers must ensure that their products are not within the prohibited sales range of the platform, and this range includes: products that infringe copyrights, trademarks and other rights, imitations, fakes, replicas and other knock-off products without authorization Or goods that violate local and target market laws and regulations, goods or services with import and export restrictions, etc.
So, as long as the seller’s products are indeed of stable and reliable quality, do not have any infringement, have obtained sales licenses from relevant brands, and comply with domestic and foreign industry standards and laws and regulations, they can be sold on the platform. product.