With the development of e-commerce, more and more companies have begun to independently establish foreign trade e-commerce websites. The previous Dunhuang foreign trade e-commerce platform was B2B with online transactions as its core, but now it is an outbreak period for a number of foreign trade B2C. Most cross-border e-commerce merchants in China will choose three platforms: Amazon, eBay, and AliExpress. Let’s discuss the sales skills of eBay platform stores.
◆Find the right business opportunities
First of all, you need to determine the product category you want to sell. By investigating the recent sales of products, you can determine the products that consumers often purchase, and then find out the products that have been selling the most recently to initially determine the product category.
Secondly, use eBay’s advanced search function to quickly identify target products. Merchants can refine the search conditions for products when searching for products, and then quickly find products that match their needs.
In addition, if merchants want to know the latest hot-selling products on eBay or the search terms frequently used by users on eBay, they can log in to the eBay Information Station (eBay Pulse) to keep track of the latest product search trends.
◆Set a reasonable price and listing format
Nowadays, many sellers on eBay list products in the form of product auctions, and allow the bidding to start within an acceptable range. The price should be as low as possible, because the lower the starting price, the more buyers will pay attention.
eBay’s latest charging standard is that auction items with a starting price of less than $1 can be listed on eBay for free. However, merchants should not rely on such discounts to list any products on eBay.
They should decide the products to be listed based on understanding the market demand for the products, so as to ensure that buyers will bid. the product. In addition, when searching for products on eBay, the products that meet the search conditions will be arranged in a certain order. We can understand the arrangement rules in advance.
◆Register as a PayPal member
As a wholly-owned subsidiary of eBay in the United States, PayPal has fast functions of instant payment and instant payment, and registration is completely free. After completing the registration as a PayPal member, as long as you have an email address and password, you can complete the checkout by using your PayPal balance or credit card to pay.
◆Make good use of the product title
The product title should play a role in attracting customers’ attention. Use keywords and some unique descriptive words to make the title more eye-catching. At the same time, it should be Title optimization. For example, control the length of the title, pay attention to the distribution of keywords, the number of times keywords are used, and the combination of keywords.
◆Appropriate product description
The product description must not only summarize the product comprehensively and clearly, but also be as concise and clear as possible. The section titles that introduce each part of the product should have a clear structure, orderly arrangement, and focus on the key points. In addition, it is necessary to further explain the comparison of new and old products, color and model differences, returns and exchanges, etc. This not only facilitates customers to find the products, but also allows customers to know the condition of the products.
◆Add product pictures
Pictures give people a more intuitive visual enjoyment. The shape, style, color, size, etc. of the product can be clearly seen through the pictures. When taking pictures, sellers should pay attention to shooting from multiple angles, taking into account background, light, clarity and other issues.
In addition to photographing the entire product, it is also important to take partial shots of the characteristic parts of the product. Partial photography allows consumers to see the details of the product more clearly, making it more convincing. Therefore, sellers should upload more than one or two photos. When there are many photos, they can be packaged and uploaded. Now many sellers on eBay can enjoy the preferential service of uploading several photos for free.
◆Add freight instructions.
In order to make the transportation of the product clearer for consumers, it is necessary to add shipping costs and handling costs in the product introduction. The eBay platform provides a free shipping calculator to make it easier for customers to clarify the shipping charges for products. If your product shipping is completely free, based on this preferential service, your product will be ranked higher in the search results, thereby gaining greater sales opportunities.
◆Timely feedback information
When customers purchase goods, they usually have questions that they do not understand and need to communicate with the seller. At this time, the seller must respond in time, otherwise the customer is likely to be confused. Will enter the next store. At the same time, customers will also increase their trust in products through communication with sellers.
◆Track product sales
Sellers can track the status of their products at any time on the “My eBay” page, such as the monthly sales volume of the product and the inventory of the product. And sales volume, product delivery address and potential customer information, etc., this information can help sellers better grasp existing resources, tap potential customers, and create maximum benefits
◆Home Office
Nowadays, customers can pay directly at home without leaving home, and can also schedule delivery. The US Postal Service not only provides customers with free delivery services, but also can complete the work efficiently after the goods are sold. , customers can pay with PayPal directly on “My eBay” and receive receipts.