Most people who work on Amazon will struggle with product selection for a long time, and product selection is really a constant topic. Many people spend a lot of time selecting products and take many detours.
In fact, this is completely unnecessary. Many people have struggled with the choice for a long time. After making the choice, they find that they are back to the original starting point. Don’t hesitate when choosing a product. Many times, there is no problem with the product you choose. The problem is often caused by you not being determined enough. As far as Amazon is concerned, the probability that you can choose a product that is really hard to sell is Very low.
When it comes to Amazon product selection, be sure not to follow blindly. Many people have such a bad habit: if Zhang San next door sells such and such a product, I will sell it too. But only the products that suit you are the best. Don’t cut your feet to fit the shoes. After all, you only see the bright side of others, and you may not understand the bitter experiences behind them. The effort put in by others is what sells well, not just the appearance of a product.
Of course, the product itself is also very important. When it comes to Amazon, product is king after all. A good product that suits you is very important. So, let’s sort out how to choose products.
1. What to choose first when selecting products
Many people are very hesitant when choosing products and don’t know how to start. Here we will discuss with you the basic steps of product selection. Teach you step by step to choose the product that suits you
1. Start from yourself and don’t follow the path of others. As we mentioned at the beginning of this chapter, don’t follow blindly when choosing products. So, what can we do to avoid blind obedience? In fact, it is very simple. Set a main tone when selecting products. The first principle of product selection is to choose products that you are interested in or products that you know about.
So, the first step in our product selection is to find out the categories that we are interested in, or the categories that we have learned about before. In this way, you can achieve twice the result with half the effort in subsequent operations.
Some people may think that there is no category that they are particularly familiar with or interested in. In fact, this is not the case. People living in this society will inevitably come into contact with many products, and some products will become familiar to them after using them. Therefore, when selecting products, we might as well open the Alibaba website and look at the categories above, and we will definitely find products that we are familiar with.
For example, many mothers who have just given birth will know a lot about some infant products and maternity products; some men may know a lot about car accessories or car supplies.
2. Find the upstream supplier of the product
We mentioned earlier that we should screen products on the Alibaba website. This is an idea for selecting products, but many people rely heavily on the suppliers found on Alibaba without screening them. There are so many suppliers on Alibaba, but not every one of them can be cooperated with. As we all know, Amazon’s competition has become fierce now, and the once high-profit platform is now gradually falling into the dust. Therefore, the purchase price will also become an important factor restricting our product selection.
For the same product, if someone else’s purchase price is more than ten yuan lower than yours, then you will probably not be able to compete with others on Amazon. Although price is not the only factor that affects transactions on Amazon, it is undeniable that price is an important factor.
If you accidentally find an N-hand dealer, then he will definitely become a nightmare for you when doing Amazon. Therefore, here we want to tell you about the concept of industrial belt.
People like to get together, and factories do the same. In many places, there are many manufacturers producing the same or similar products. Over time, this kind of place has formed an industrial belt of such products. When we choose the products we want to make in the product industry, the probability of choosing a good product is much higher than elsewhere.
Therefore, after we select some categories according to our own preferences and interests, we need to find the industries in these categories, and then further select suitable manufacturers. If we can’t find the industry belt for some products, we can abandon these products at this step.
Don’t be blind when selecting industrial zones. Some products have separate industrial zones, such as luggage. There are two different industrial zones in Guangzhou and Baigou. If you want to choose high-end luggage, choose Guangzhou luggage. In the industrial belt, if you want to choose some low-priced products, you might as well go to Baigou.
Don’t think you have reached the other side of success just because you have found an industry belt. You should check more to see if there are different options. If you find that there are different industry belts, you should compare them carefully. You can collect them online. Some information on local industrial zones revealed the differences. Generally speaking, each industrial belt has its own different characteristics. You should choose the industrial belt that suits you and then continue to explore.
3. Product Selection – How to Discover Necessary Potentials
As we all know, when choosing products for your own store, you must choose three characteristic “products”, so here are the three What does the featured “product” refer to?
3.1 Hot items
Hot items have become a tool used by some people to brag, but as a seller, you must have a hot item in your product to maintain initial sales. Because popular products are products that customers have already accepted, this kind of product gives you more confidence at the beginning, because the conversion rate of mature products is usually higher, and the demand is relatively common, so everyone will go there. Buy.
After screening, be sure to find popular products that suit you, and refer to the top-selling products in your category (there will be Sales Rank under the product details page , where you can directly check the sales ranking of the current category). These products are the products with the largest sales in the current category and are hot products. This will make it easier for you to start your business, because your new products on Amazon will have traffic support. Making good use of this traffic boost is critical to your account.
3.2 Mainstream models
As a seller, you must have your own mainstream products. This product should be responsible for your sales. Its profit may not be the highest, but it must be The profit is higher than that of popular products, so that your sales and profits can be better. Therefore, the creation of mainstream models is what we should do most. The requirement for mainstream models is that their supply should be stable and their quality should be stable. Because mainstream models are usually flagship models, “stability” is the first priority. Choosing a product and making it a mainstream model requires a lot of energy.
For example, find people to evaluate, sort out advertisements, and optimize products. This product is the one you focus on building, so you must not slack off.
3.3 Profit model
The choice of profit model products is also very important. There will be some new products appearing in every city. These new products will have some new functions and New designs, these should be your profit points.
For example, if the USB flash drive is just an ordinary USB flash drive, then it is difficult for it to become your profit, but if (here is just a hypothetical scenario for an example, please don’t despise USB flash drive students) Your USB flash drive can be connected to your mobile phone to directly transfer data, so the price of a USB flash drive with the same memory size will be much higher than that of an ordinary USB flash drive, and the profit will naturally be much higher.
For another example, if you sell clothes or bags, then once there are new clothes or bags, you should launch them in a timely manner because no one else has these styles yet. This can fully attract buyers and at the same time, your profits will increase. Can reach the highest point.
Based on the above content, our categories, products, and styles can be determined. Next, we need to further screen, because each of us may build a platform for a different country, so now we need to start testing whether our products are suitable for the region we are working on step by step.