On eBay, setting up effective categories for products is an important step to improve store sales and shopping experience. By correctly setting product categories, buyers can more easily browse and filter items of interest, making purchasing decisions more efficient. This article will provide cross-border e-commerce sellers with guidance on how to set up product categories in eBay stores, helping to optimize the store structure and improve sales results.
1. Determine the main product categories:
First, the main product categories need to be identified. Considering product variety and sales volume, choose one to three main categories that will become the core of your store. For example, if you are selling home appliances, the main categories could be TVs, refrigerators, washing machines, etc.
2. Create subcategories:
Create appropriate sub-categories under the main categories for better organization and display of products. Subcategories can be divided based on product type, brand, function, etc. For example, under the main category “TV”, you can create subcategories “Smart TV”, “Curved TV”, “HD TV”, etc.
3. Use appropriate category names:
Make sure your category names are concise and match your buyers’ search habits. Use common industry terms and names that are familiar to buyers. Avoid using terminology that is too technical or complex to avoid confusion for buyers.
4. Consider the buyer’s shopping path:
Put yourself in the buyer’s shoes and think about their path to purchase. Imagine what categories and subcategories buyers would choose when looking for a specific product. Make sure product classification paths are intuitive, concise, and aligned with buyer expectations.
5. Consider SEO optimization:
Also consider search engine optimization (SEO) when setting up your product categories. Choose keywords that are relevant to your product and use these keywords in the category name and description. This helps improve your product’s ranking in search results, increasing exposure and click-through rates.
6. Avoid over-categorization:
Try to avoid creating too many categories and subcategories. Over-categorization can cause buyers to get lost in too many options and degrade the shopping experience. Keep the categories clear and concise, and make sure there is some balance in the number of products under each category.
7. Regular inspection and adjustment of classification:
As your business develops and product lines expand, it is necessary to regularly review and adjust your classification settings. Based on sales data and buyer feedback, determine whether certain categories need to be added or merged to adapt to market needs and changes.
8. Use eBay’s classification tools:
eBay provides some classification tools and features that can help set up and manage product classifications more conveniently. For example, you can use eBay’s category navigation feature to quickly set up and adjust your category structure. Additionally, use eBay’s category tools to find and select appropriate categories and subcategories.
Conclusion:
Properly setting up product categories in your eBay store is an important step to improve your sales and shopping experience. Products can be organized and displayed effectively by identifying main categories, creating subcategories, using appropriate category names, considering the buyer’s shopping path, considering SEO optimization, avoiding over-categorization, regularly checking and adjusting categories, and using eBay’s category tools , improve the discoverability and sales effect of the store. Remember, optimizing product assortments is an ongoing process. As your business develops and the market changes, continually optimizing and adjusting your assortment settings will help maintain a competitive advantage and meet buyer needs.