After the foreign trade seller’s development letter was sent for a period of time, the response rate dropped significantly, and even another batch of recipients did not reply. What exactly is going on? This is because texts that are frequently repeated in a short period of time are classified as advertising letters by the email system, and harassing emails go directly to the trash. Customers cannot see the development letters sent by the seller at all, so naturally there is no reply.
This situation mostly occurs within a certain period of time (such as within a month). The mailbox system monitors that this text has been sent hundreds or thousands of times.
The specific definition of “a certain amount of time” may vary for each email system. But computers have memories, and even a text that’s been months since it was last used may not be able to escape being listed as spam.
Sellers can partially avoid this by recombining text and titles.
When many people send emails, one text corresponds to 1-2 topics. For the mailbox system, you can only send two emails at most, and you can’t send more than two or three hundred emails.
Assuming that the seller prepares a development letter text in advance, 10 topics can better avoid system monitoring. I personally recommend sending about 1,000 emails with 10 topics (that is, sending one set of development letters to 100 mailboxes).
What if a seller needs to send 30,000 emails and write 300 subjects? of course not. Sellers can also stagger combinations by changing text content, text format, and themes.
For example, use the following development letter format:
Point type: Point type generally has 3-5 selling points in an email. Divided into those with pictures and those without pictures. The text content is the same, but the one with pictures will show the selling points again in the pictures, which is convenient for customers who don’t read the text and only look at the pictures.
Whole paragraph style: generally consists of 3-5 sentences, concise and without pictures. This reach rate is relatively high, but less attractive than the picture effect.
Use these development letter formats, 10 subjects, each set is sent to 100 mailboxes, and 30 combinations can cover 3,000 mailboxes. This is far from the seller’s goal of 30,000 emails, a difference of 10 times. Therefore, sellers increase the number of development letters by changing the content.
Select 10 precise keywords for popular searches from the seller’s keyword list and replace the keywords in these three format development letters.
Although sellers only have three development letter formats, 10 keywords mean 30 different development letters. These 30 emails also have 10 subjects, so it constitutes 300 development letters. Each plan is sent to 100 contacts, 30,000 emails. Under normal circumstances, unless you use a drop-shipping tool, the volume of 300 single-person development letters sent per day is already large.
Because when the email detects that emails are sent frequently on the same day, if the time interval is too short, it will be judged as sending advertising letters, thus limiting the sending of emails.
Generally speaking, for the sake of user experience, email sending will not be directly prohibited, but it has been silently blocked. So if you don’t grasp the time interval, sending emails is useless.