Amazon has many off-site channels and a lot of traffic, but for sellers who are just starting off the site, the most important thing is not to think about eating a big fat thing in one bite, but to find the most suitable off-site marketing channel for your products. So what are Amazon’s off-site traffic channels?
1. Facebook, Twitter.
It can be regarded as a category of related operations. First, spend time operating the official account and accumulate a certain number of fans (do some market research on new products). Interactive activities such as product giveaways or draws can attract fans), and then gradually Do traffic diversion work (fan interactive activities), Page page speed push or advertising, etc. ), so it takes a long time, but it is recommended that you do it right away.
2. Youtube.
Youtube operations must work with video experts to ensure video views. At the same time, it is recommended to communicate with experts and bring Amazon product links or even discounts when publishing videos for users in need to purchase. Generally, these experts are slow to respond because so many people approach them to work with, but it’s worth the wait. Our most successful video was queued for a month, but in the first month after going online, the video views exceeded 50W, and it has maintained at least 10W every month since then and has now accumulated more than 100 incremental W. Views, cost is just a sample.
3. Instagram, Pinterest.
It prefers social media with pictures and texts, so these two channels have high requirements for product promotion pictures and advertising planning capabilities. Generally, big brands are promoted on it. It is difficult for Amazon sellers to operate and is not suitable for getting started. Of course, it depends on the characteristics of your own products.
4. Forum is also a kind of social media.
The largest forum site in the United States is Reddit. Because the website allows users to create their own topic sections, the above content is a hodgepodge. Each section must be subscribed to see relevant information. Interested sellers can spend time Go and research, it’s not clear from just a few simple sentences here.
Another forum site, fatwallet, is a little more complicated. You need to join the alliance. Of course, if you don’t join an affiliate, you can also find ways to promote in their special promotions section, but there are very few formats available.
5. Off-site deal.
Deal This platform is an off-site traffic drainage resource often used by Amazon sellers. The biggest feature of this type of platform is its extremely fast timeliness. As long as we do a good job of promotion, code, and deal publishing on the website through editors or celebrities, we will soon bring in a lot of traffic and orders.
The above is all about Amazon’s five traffic channels. Amazon promotion methods can be roughly divided into two categories, namely on-site promotion and off-site promotion. Off-site promotion refers to platforms other than the Amazon platform. For promotion, on-site promotion is better understood, which refers to promotion within the Amazon website. The specific choice is up to you. Hope this helps sellers!