The connotation and extension of the concept of e-commerce is very broad, and cross-border e-commerce is similar. It is an industry with a large space but extremely fragmented. As long as e-commerce applications are involved in international trade, it can be included in this category. Under the WTO framework, purely electronic transactions are subject to GATS service trade rules, while cross-border transportation to the purchaser’s location falls under the category of trade in goods and falls under the GATT Agreement on Tariffs and Trade. Therefore, cross-border e-commerce faces many ambiguous questions. Trade regulation.
Cross-border e-commerce reorganizes trade activities into a cross-border integrated e-commerce ecosystem. It is “2B/2C information exchange, transactions and other applications for import and export through the Internet, as well as various types of applications related to these applications. Services and Environment”.
Cross-border e-commerce includes four aspects. The first is various 2B/2C import and export applications related to information and transactions; the second is platforms, mainly various platforms around applications (e-commerce platforms, supply and demand information platform, trading platform, supply chain platform, credit platform); the third is basic services (logistics, payment, trade customs clearance, testing and inspection, etc.) and derivative services (agents operation, consulting and training, translation, business, legal affairs, etc.), Service participants can include platform operators, service providers, participants, and accessed regulatory agencies and their related enterprises and institutions (supervision facilitation services); the fourth is environment, which mainly involves the national environment (culture, market, legal differences), technological environment (such as mobile Internet, cloud computing, etc.), trade rules/supervision/policy environment (customs, inspection, tax, import and export control policies, etc.).
Analyze the industry chain of cross-border e-commerce. Relevant operating entities include e-commerce platforms, overseas buyers, foreign trade sellers, manufacturers/manufacturers, cross-border payments, foreign exchange collection and settlement, international logistics, and operational services. and other ecological aspects, the various online commercial activities involved include electronic trade of goods, online customer service, data credit, electronic funds transfer, electronic freight documents, logistics tracking, etc.
There are also many types of cross-border e-commerce companies, such as comprehensive e-commerce platforms, B2B information service platforms, brand e-commerce, direct B2C, rebate shopping guide websites, supply chain service micro-business buyers, etc.; Third-party service companies include IT, marketing, agent operations, store decoration, personnel training, legal consultation and a series of related services outside of cross-border e-commerce transactions. These services are very important in the cross-border e-commerce online service market. Active; foreign trade comprehensive service provider or cross-border logistics comprehensive service provider, which is another type of trade intermediary service provider that includes offline service systems such as logistics, payment, financing, customs clearance, and insurance.