Mailgun is an email sending cloud service that has more advantages than traditional email sending. For cross-border e-commerce sellers, email is the main way for buyers and sellers to communicate with each other. The emails sent using mailgun are actually similar to the product link information pushed by sellers to buyers on our domestic shopping platforms. For cross-border e-commerce sellers, it is extremely necessary to use a safe, effective and fast email sending tool. Therefore, the mailgun sending tool is used by more and more cross-border e-commerce sellers. For cross-border e-commerce sellers who are new to this tool, there will definitely be some basic questions that need to be answered as follows. The following content is an explanation of the functions, costs, and frequently asked questions of emails sent by mailgun.

In terms of functionality, first of all, mailgun provides a more advanced email analysis method for the daily needs of cross-border e-commerce sellers. It allows sellers to understand the performance of their emails and has the ability to track engagement metrics. Taking our open or click operation as an example, Mailgun will combine the data used every hour to determine the best time to send the email. Based on the big data calculation function of the tool, it can provide timely feedback to sellers on the effectiveness of equipment and email providers. When our email delivery fails, the tool will provide you with a detailed log, making it easy to diagnose and correct the problem contained in the email sent. Secondly, Mailgun uses SPF, DKIM and DMARC to customize sending from the seller’s domain name. During the sending process, the tool will pre-protect the seller’s reputation from bad actors through dedicated IP and isolated sending. To a certain extent, the security of the seller’s store is ensured. Of course, as an email integration tool, mailgun can make inbound emails easier to process through integration functions. Mailgun has powerful email parsing and routing functions, which saves sellers a lot of time in inbound processing of emails. Finally, Mailgun’s hosting is great as well as its conversion of emails to web forms. This provides more convenience for users to manage email lists.

As an email tool for sellers, mailgun applications tend to be more commercialized. Users can use the tool to send 10,000 emails and 100 premium email verifications for free every month. (The role of email verification is to confirm that the email address actually exists, so that the seller will not cause losses due to incorrect filling in of the email address. This has a considerable effect on saving money for the seller and ensuring a relatively high delivery rate.) If Without a package, the cost is generally around $4,000. Of course, the tool now provides two packages for sellers, one is the $275 monthly package, in which the seller can send 500,000 emails and 1,000 email verifications every month; the other is For the $1,574 monthly plan, sellers can send 5 million emails and 5,000 email verifications. If you are an early cross-border e-commerce seller, choosing the first package is undoubtedly more suitable. When choosing a package, try to adapt it accordingly according to the size of your store and shipment volume.

Mailgun has now become an unavoidable tool for cross-border e-commerce sellers. I think it is still necessary to understand the above basic knowledge.