Lazada has many independent marketing tools, including Chat (instant chat), product decoration tools (main picture video, PDP, Lorikeet), Store Decoration (popular store decoration), Seller Picks (seller selection), Flexi Combo ( Multiple items, multiple discounts), Seller Voucher (coupons), Free Shipping (free shipping), Bundles (bundled) and Sponsored Solutions (promotion services), etc., as well as Sponsored Solutions SponsoredAfliates (affiliate promotion) and Sponsored Search (search promotion) .
Chat (Instant Chat)
Chat is the customer service tool currently used by Lazada. Similar to Taobao’s Wangwang, automatic replies can be set to guide buyers to place orders. You can also set up quick replies to some frequently asked questions by buyers to improve reply efficiency and shorten reply time.
Chat auto-reply settings
Auto-reply is for sellers to set up their own response guidelines for buyers’ frequently asked questions, such as store discount links, custom pictures, store coupons, and inviting buyers to follow. Reply to questions from the store; after the buyer initiates a conversation, the buyer will be automatically prompted with store discounts, frequently asked questions, etc. The buyer can click on them to get the corresponding answers based on their interests; the settings are as follows.
(1) Select the “Chat Settings” option.
(2) Select the “Auto Reply” tab.
There are three options, namely “Turn off” (turn off), “Only show text” (only show text) and “Showtext and actions” (show text and actions). “Turm off” turns off the automatic reply; Only show text only displays text and cannot guide buyers to place orders; “Show text and actions” not only displays text, but also guides buyers to place orders. So here select the “Show text and actions” option.
(3)Show Text: Display text, you can write some guidance text such as welcome to my store; click the “AddAction” button to add guidance.
(4) There are four guidance modes.
①Text (text) supports sellers to configure text, site links, etc. Sellers can configure themselves (up to 2000 words).
②Image (picture) supports sellers to upload pictures (maximum 1MB) and reply to buyers as information.
③ Voucher (coupon) supports sellers to set store coupons into quick reply cards (must be valid coupons).
④Follower invitation (Follower invitation), after the buyer clicks, it will immediately initiate a store follow invitation to the buyer.
⑤After filling in the questions and answers, click the “Submit” button to complete the settings.
Tip: You can design at least 3 and up to 9 quick replies.
Chat quick reply
Quick reply is to set answers to some questions that buyers often ask. When buyers send the same type of questions to customer service, they can quickly reply. This saves most of the time, thereby improving the efficiency of customer service responses and increasing the response time.
Let’s take a look at how to set up quick replies:
(1) Select the “Chat Settings” option.
(2) Select the “Quick Reply” tab.
(3) After filling in the required quick reply content, click the “Submit” button to complete the setting.
(4) The set quick reply will be displayed in the chat window when talking to the buyer. When talking to the buyer, you can select the message that needs to be replied to.
Tip: You can set 20 quick replies.