Image carousels on independent sites have two main advantages. The first is to increase homepage information. Adding homepage information within a reasonable range can help buyers better understand the product and website. Secondly, carousels can add enlarged images to attract buyers’ attention. This prevents buyers from leaving the website directly within a short period of time.
According to a survey report by top US retailers, 52% of e-commerce websites will use carousel images, and 56% of mobile e-commerce websites are also using carousel images. So, if a seller needs to add a carousel image to the homepage of the website, what should he pay attention to?
1. Automatic carousel
Data shows that the click-through rate of automatic carousel will be 4-5 times that of manual carousel, and dynamic pictures can directly attract buyers’ attention.
But in terms of settings, sellers need to pay attention to the following issues. First, the automatic carousel speed should not be too fast. The carousel speed is too fast and it is difficult for buyers to capture the key information on the image, making the carousel image ineffective.
Of course, not too slow. The display time of the image should be determined based on the information on the image. With more information, it would take longer. If there is less information, the time will be shorter, and different pages may have different display times.
Secondly, the automatic carousel should also add interactive design. If the buyer’s mouse stays on the carousel image, the image should also stop rotating so that the buyer can see the content they are interested in.
Set controls on the carousel to ensure that buyers can select the carousel to help buyers quickly find the content they are interested in. After all, not all buyers have the patience to wait for the carousel to jump to the corresponding image.
Warm reminder: Controls must be clearly set, otherwise they may be easily ignored by buyers.
2. Mobile terminal optimization
Carousel images should be set differently on the mobile terminal and on the PC terminal. The mobile terminal interface is smaller and the number of words on the copywriting on the picture is smaller, otherwise the visual effect will be greatly reduced.
Although on mobile terminals, buyers switch carousels by sliding, operational controls are also indispensable. Diverse switching methods can improve user experience.
Finally, mobile visitors will be more unbearable and slow to load because mobile pages have less information to distract buyers. If you are focused, the perception of time will be very obvious. If the loading speed is too slow, the bounce rate will be high.
Sellers can improve loading speed by losslessly compressing images. The pictures on the mobile phone are very small, and the compressed pictures still have high definition on the mobile phone.