The concept and importance of intellectual property rights
In the cross-border e-commerce industry, special attention must be paid to intellectual property rights. Infringement of intellectual property rights will cause financial losses and reduced store ratings. It is difficult for sellers to understand all the brands and designs in the world. In order to avoid violating intellectual property rights without knowing it, it is recommended that well-organized sellers register their own brands, develop their own products, and upload pictures of the products they have taken.
Intellectual property rights refer to the exclusive rights enjoyed by rights holders over the results of their intellectual work. The use of legally entitled intellectual property rights without the permission of the intellectual property owner is an intellectual property infringement.
All major cross-border e-commerce platforms strictly prohibit sellers from publishing or selling products suspected of infringing third-party intellectual property rights without authorization. If you publish or sell products that are suspected of infringing a third party’s intellectual property rights, you may be complained by the intellectual property owner or buyer. The platform will also randomly conduct spot checks on product information (including products that are removed from the shelves). If the product is suspected of infringement, the information will be returned or deleted. If the complaint is established or the product information infringement is true, the platform will punish the seller.
Intellectual Property Violation Cases
Fingertip monkey toys have become an Internet celebrity product for a while. Many sellers have released similar toys and have achieved good sales. The patent for the Fidget Monkey product belongs to toy company WowWee. As long as “WowWee”, “FINGERLINGS” or trademark graphics appear in product packaging or product page titles, introductions, pictures, etc., it is trademark infringement.
For details about intellectual property rights, please refer to intellectual property related websites.
Responding to infringement complaints
In the event of intellectual property infringement, the rights holder may complain to the e-commerce platform, request the infringer to remove the goods from the shelves, or even request the infringer’s funds to be frozen through the court. A lawyer’s letter may also be sent to the infringer requesting compensation. After receiving an infringement complaint, if the seller believes that his behavior is indeed infringing, he should immediately stop the infringement and negotiate a settlement with the rights holder; if he does not believe that his behavior has caused infringement, he should actively provide proof of non-infringement.