In the eyes of many sellers, registering a brand is something out of reach. Many sellers think that they are selling ordinary products and there is no need to register a foreign brand. It is a waste of resources. Therefore, many people have neglected their own brands, and people with ulterior motives have taken advantage of them, registered the brands, and then blackmailed us. In order to avoid this situation, brand registration is an urgent matter.
1. Brand registration and brand filing
For Amazon, having a brand is a great protection for our products. Therefore, all countries that are planning to sell products must register their brands. Firstly, they can prevent follow-up sales, and secondly, they can create their own brand effect. Therefore, Amazon sellers should register brands in major sales regions such as the United States, the United Kingdom, the European Union, Japan and Australia. In addition, if you do well in Canada and Mexico, you can also consider registering your brand.
On Amazon, sellers who have a brand hope to be able to register on Amazon. So. What specific requirements does Amazon have for brand registration?
First of all, your trademark needs to be an R mark. Before April 2017, Amazon could also accept trademark acceptance receipt filings. However, after Amazon Brand Registration 2.0 is launched, the acceptance receipt cannot be successfully registered on Amazon. If filing is required, the applied R bid must be filed before it can be accepted.
The registration time for an R mark is 6 to 12 months, which varies in each country, but is relatively long, so please prepare early and find a reliable agency to register your trademark. For the sake of profit, some trademark registration agencies continue to charge fees during the trademark registration process, which has harmed countless businesses. Therefore, before registering a trademark, you can consult with knowledgeable people to avoid being deceived.
Secondly, your trademark owner must be consistent with the information on Amazon’s backend. For example, if Company A registers Amazon, if it wants to register a trademark, the trademark registration information must also belong to Company A, and the company name and address need to be consistent with the Amazon backend. If the Amazon account is registered by an individual, then Nanbiao must also belong to the corresponding individual. Trademarks other than my own or those of my company can only be used for authorization and not for filing.
To register on Amazon, you need the brand’s official website or at least the seller’s social homepage.
2. How to choose a brand that suits you
You cannot choose a brand casually, otherwise it may involve infringement and cannot be registered. Therefore, when registering a trademark, sellers must first go to the US Trademark Office website www.uspto.gov to check. If there is no similar or identical trademark, they can proceed to the next step of registration.
When choosing a brand name, first of all, don’t blindly imitate big brands, as this will easily fail you. Secondly, you cannot choose some general words, such as “sport”, “fower”, etc. It is impossible for such words to pass registration. Finally, do not choose some very popular words, such as “hello”, “welcome”, etc., as this will make it impossible to register a trademark.
Therefore, when choosing a trademark, you should try to choose a combination of letters or numbers that is unique and can distinguish your trademark from others. Personalization is a very important factor when registering a trademark.
So, what exactly does brand registration mean for Amazon? First, if a seller registers a brand, they can effectively complain and follow up on sales, thus stabilizing the seller’s shopping cart acquisition rate. Second, Amazon’s customer base is biased towards middle-class American families. This group of people do not all look at price when making purchases. Amazon itself also pays more attention to the concept of brand, so the weight of brand accounts will be higher.