The essence of Amazon’s cross-border operations is online sales. As a branch position in the sales field, you must have qualified performance to become an excellent operator. For practitioners in this position, there is no performance or sales. There is no use in improving possible technical operations. The daily work of cross-border operators involves a wide range of tasks, including but not limited to customer service, art, after-sales, products, promotion, etc. Their job characteristics are:
1. High degree of freedom. It can be responsible for or involved in the entire cross-border supply chain, and can build its own sales system according to its own conditions.
2. The hard threshold is low. You don’t need to be proficient in languages such as Java and JS like a programmer, or you need to have strong data analysis capabilities like a product operator. The foreign language skills involved in cross-border operations only need to reach College English Level 4.
3. The lower limit of salary is low and the upper limit is high. Because the hard threshold for operating positions is low, the starting salary for operating positions is low. Generally, the average starting salary for fresh graduates in first- and second-tier cities is 4,000 to 6,000 yuan per month. This is far less generous than the salary of many positions in the Internet, but due to the professional nature of sales, the upper limit is very high. There are many examples of practitioners whose salary has increased significantly in a short period of time.
4. Technical sales. This is an advantage that other traditional sales practitioners cannot match. Although cross-border operations are sales positions, the proportion of social abilities in positions is greatly reduced, while the proportion of technical abilities is greatly increased. In this position, if you are familiar with programming (for example, you can use Python crawlers to crawl Amazon website data, and you can analyze data through basic software such as SPSS and R language), and you are proficient in English or a second foreign language, then your development potential in this position will be great. big.
5. Less pressure than other Internet positions. Cross-border operation itself is a retail position. You don’t need to contact customers alone. You only need to predict the market potential, select suitable products and create popular products to maintain sales. Once you successfully create a hit product, you will have a large number of long-term stable orders and income, so you don’t need to worry about losing customers like traditional sales.