On the Amazon platform, when a product is sold only with FBA inventory, the product link will have the “prime” logo because products with the “prime” logo mean that they can support FBA distribution, which can greatly reduce logistics time. , so products with this logo will have a higher exposure conversion rate.
When a product is first put on the shelves, there may not be actual goods to send to FBA, but you can still make the product link carry the “prime” mark through operational operations.
First, insert the variant in the background, and then set the image of the variant to the image of the product that can be sent to FBA inventory (you can find some inventory products related to or similar to the original product). Finally By sending 1 to 2 items, the newly launched items will be marked with a “prime” mark under specific keyword search results, thereby increasing the exposure conversion rate and traffic, thereby promoting order completion.
This method involves merging variants, which involves certain risks; and the store must have a listing of FBA tail goods to operate. The best operation method under normal circumstances is to switch to FBA as soon as it is put on the shelves and send the inventory as soon as possible. In this way, after FBA is put into the warehouse, and combined with advertising and other operations, the link can grow quickly. Similarly, for listings that are not prepared to send PBA later, this type of method can only ensure an increase in traffic in the short term, but in the long run it will inevitably have a negative impact on traffic and evaluation.