Shortly after the product is put on the shelves, if the price displayed in the listing is lower, there will be a greater exposure conversion rate, that is, traffic. At this time, the price affects the traffic in three aspects: one is the associated traffic, the other is the search traffic, and the third is the traffic. It’s user psychology.
After the product is put on the shelves, Amazon will push it under other listings with common attributes. If the newly launched listing has a lower price at this time, it can have strong competitiveness, thereby attracting users Click to generate traffic.
We mentioned at the beginning that while Amazon is gradually increasing its advertising placements, associated traffic is also gradually declining. And due to cost, profit and other aspects of control, the actual product price fluctuation range is generally not too large. The lowest price shown here is more of a “solicitation pricing”, that is, using an obviously low-priced SKU to attract buyers to click.