It is difficult for most operators to achieve this level of innovation and improvement, because although they may have excellent understanding and performance at a certain point in operations, such as new product launches, review maintenance, or product selection, they There is no systematic knowledge to support it. When it is necessary to innovate and improve the theoretical system, if the operator works in a company, he will basically hold the position of supervisor or above.
If you start your own business, you may have reached the size of a medium seller. At this time, the test for operators is no longer whether they can issue orders within xx days after being put on the shelves, or whether advertising ACoS can be reduced to a certain level, but whether they can integrate their own resources and make the best operating plan. This requires a complete operational theoretical system. There is only one method for innovation (improvement), which is to have sufficient operational experience and accumulation of operational ideas for different operating points. Therefore, in the field of operations, there is no “one-size-fits-all” skill.
If you want to be a leader in the field of operations, you need to gradually build your own operational theory system through the accumulation of operational operations and logical ideas over and over again.
Technology application will be one of the core competitiveness of operations for a long period of time in the future. Because as the blue ocean field of cross-border e-commerce continues to develop, competition will become more intense, leaving less and less space for small and medium-sized sellers. At the same time, with the continuous updating of Amazon’s A9 algorithm and the application of emerging technologies such as machine learning, the living space for gray means such as “fake orders” will gradually shrink or even disappear. Whoever can apply technology to operational work will win. Can get a head start.
In Amazon’s operational work, at least 50% of the work is repetitive. These repetitive tasks are likely to be replaced by artificial intelligence in the future, such as listing shelves, replying to emails, etc.
Secondly, many operators still put “experience first” rather than “technology first” when it comes to their own operations. However, with the development of technology, even the “product selection” that most tests experience is It may be gradually replaced by image recognition technology, so technology application will be the focus and trend of Amazon’s operations for a long time to come.
Of course, for small and medium-sized sellers, technology does not necessarily need to be as advanced as image recognition and machine learning. Often an efficient ERP system and an excellent keyword analysis program can help them obtain sufficient sales. sales and profits. But no matter what, only by increasing the emphasis on technology and R&D efforts can we gain greater competitiveness in the future.