In the process of putting the product on the shelves, in addition to selecting the white background image as the main image and putting it on the shelf, you can also slightly change the image and put it on the shelf as a new product.
Take the main image of a clothing product as an example. Let’s analyze it first. If this style is a hit, what are the selling points:
(1) Lace top;
(2) Empty floor pattern;
(3) Damaged denim shorts.
Through the comprehensive comparison of product rankings on the site, we found that the sales of denim shorts products are significantly better than those of lace tops, so we filtered out two of these three pieces of information, leaving only the selling point of damaged denim shorts. Then you can split the skirt picture into upper body and overall pictures.
We can completely choose the category and vocabulary of tops or denim shorts in the title and category selection of the main image. If the suit is indeed a hit, then if you cut out the upper body and lower body separately as the main image, it will definitely get good traffic, and the variants sold separately can also shine in non-suit categories. Why not do it? ?
Of course, in addition to splitting the main image, you can also use different product images as the main image to repeatedly list a product. This can prevent listings caused by a certain main image that does not meet the aesthetics of foreign users. There is less traffic.
So, for a product, if its selling points can be reflected in some areas, you can completely intercept some pictures and use them as main pictures to put them in different categories. This not only prevents listings from being linked to listings due to repeated listings, but also increases exposure, thereby helping to increase sales. It should be noted that putting this kind of suit product on the shelves in the tops category violates the “yellow line” of Amazon’s listing rules, but it still does not cross the red line; some actions such as listing products across categories or inserting variations/changing the main image will If you cross the red line of Amazon rules, you will eventually be banned from display on the Amazon platform. For example, the shoe category and the clothing category are basically incompatible and cannot be listed vaguely. Otherwise, the Amazon A9 algorithm will judge it as a violation and prohibit the display of the listing image).
In addition to the above split main images and putting them on separate shelves, you can also choose different main image categories for display based on the different categories of standard products and non-standard products.
The selection of products on the Amazon platform can be roughly divided into two categories:
(1) Standard products (such as furniture, instruments, electrical appliances, etc.);
(2) Non-standard products (such as clothing, personalized products, etc.);
Take clothing as an example. Non-standard products are generally pictures with a white background. The selection of the main image is nothing more than considering the product display angle and model selection. For example, front/side display, black/white model display.
In addition to the product perspective, the main picture of standard products also has an important classification, that is, the difference between scene pictures and product pictures. Taking desks as an example, you can see that there are two main categories on Amazon. picture.
So, when it comes to the sale of standard products, in addition to considering the color, shooting angle, lighting and other basic elements of the product as the main image, you also need to carefully consider the positioning of the product’s main image, so that it can be used in the scene. Make the right choice between images and product images.
How to conduct main image analysis? It is generally divided into the following steps:
Step 1: Search for your own category positioning, and select the top 5 to 20 for analysis based on the degree of competition. The main image classification of the product on the page;
The second step: determine the decisive factors of the product, such as price/color/size, etc., and observe the connection between the elements and the main image classification;
The third step Step: Data visualization to confirm the positioning of the main image of your product.
Take “table” products as an example. First, search for related products on Amazon.
Then count the number of two categories of the top-ranked product main images. Here we count the number of scene main images and product main images in the top 10 listing main images.
By analyzing the data fluctuations in the figure, we can clearly see the following patterns:
(1) As the number of search pages increases, the number of listings represented by the main product image gradually decreases. ;
(2) As the number of search pages increases, the number of listings represented by scene main images gradually increases.
According to the above rules, we can know that the competitiveness of the main product image is much greater than that of the main scene image based on the keyword “table” alone. Therefore, if our product uses the keyword “table” The main product image must be used as the entry point for sales.