Why enter LazMall
In the early days of any e-commerce platform, buyers and sellers will have certain pain points. As far as Lazada is concerned, a considerable part of the products on the platform will come from six countries. Because they are imported, there will be big differences in the quality and services of the goods, and they are easily questioned by consumers. Based on this situation, Lazada was born, just like Tmall was launched after Taobao platform. A summary of the main pain points for buyers and sellers is as follows.
Sellers’ pain points are as follows.
(1) The products developed by the merchants themselves have traveled thousands of miles to go overseas. After the keyword search is displayed, it is found that they are not much different from other small brands or OEM products, and are extremely vulnerable to price wars.
(2) Products have brands, backgrounds, and stories, but they are not easy to discover and interpret, and it is difficult to establish brand image and influence.
(3) Big brands and new brands require more traffic support when they are initially launched, but often, like other stores, they do not get more exposure.
Buyers’ pain points are as follows.
(1) Is what I bought genuine? Is the quality okay?
(2) I want to buy ×× brand, but how come I can find hundreds of products and the price difference is still so big?
(3) It took half a month to receive the product after you purchased it?
(4) Good products are expensive. What if you are not satisfied?
To sum up, as a consumer, we are more willing to go to large department stores to buy branded products instead of going to night markets or roadside stalls. For example, consumers will not go to night markets to buy real LV brand bags. So, can anyone open a LazMall? No, provided three conditions are met.
(1) Domestic or internationally renowned brands:
(2) Originally high-quality online brands;
(3) Authorized brand dealers .