The essence of “self-media operation” that is now very popular in China is to accumulate loyal “fans” belonging to a certain content platform and improve the attractiveness of its own content brand. In the later stage of branding operations, the same concepts and methods can be used to increase the user’s repeat purchase rate (customer retention rate), thereby accumulating loyal users of your own brand.
In terms of brand accumulation, it generally takes 3 to 5 years. Therefore, in addition to expanding performance during this period, we must also accumulate sufficient customer information in daily customer service work, such as email addresses. /Social accounts/Online shopping preferences, etc.
Many operators rely on third-party software to capture a large number of user mailboxes and private information, but this is unreliable and seriously disgusted by users. The correct way is to gradually gain customers’ trust and favor as the store/brand develops, then gradually strengthens contact to obtain their personal contact information, and finally slowly accumulates your own loyal users.
For example, when a user purchases a product, you can explain to him or her the shipping situation of the product in real time. After using the product for a period of time, you can appropriately ask the user whether there is any room for improvement in the product, etc. Through repeated communication, the number of loyal users adds up to a large number, and finally achieves branding.