Amazon’s cross-border e-commerce operations are different from domestic e-commerce operations. In addition to strict requirements for product quality, the excellence of product packaging design also determines the probability of success of the listing itself. Whether it is FBA or FBM, the product itself needs to travel thousands of miles to be delivered to the customer, so it is particularly important to install a package to protect the product.
Take the shoe category in the clothing industry as an example. There are still many Amazon cross-border e-commerce sellers who choose cheap plastic packaging as a carrier, put the shoes directly into the plastic packaging and ship them abroad. This is absolutely unacceptable. take its negative impact.
In terms of product packaging, the product packaging made by “j.Adams”, a popular shoe category, is very good. Take a listing from its brand store as an example, here is a screenshot of the product.
In the product picture list of its listing, product pictures and packaging pictures are clearly displayed. Directly photographing the product packaging (shoe box) together with the product can not only give customers the most intuitive feeling, but also promote the brand again with the help of the LOGO printed on the shoe box, which can be said to serve multiple purposes.